Analyst - Organic Growth and Content (SEO)

Title: Analyst - Organic Growth and Content (Aerie / Offline)

Overview - The Analyst - Organic Growth & Content is responsible for analyzing trends and developing content with the ultimate goal of increasing the impact of organic marketing. A writer at heart, this Analyst will have a strong understanding of SEO and Answer Engine best practices, a knack for creating engaging and informative content, a strong analytical orientation and a proven track record of optimizing content for various digital platforms.

Responsibilities:

Content Creation:

• Draft high-quality content for websites, blogs, social media, and other digital platforms, maintaining a consistent brand voice
• Perform ongoing content gap analyses, reviewing the competitive landscape to provide trending recommendations for site improvements and content expansion that tie back to marketing strategies (audience, messaging, seasonal & annual goals).
• Regularly audit and optimize existing content to ensure it remains relevant, up-to-date, and aligned with evolving marketing strategies.

SEO and AEO Optimization:

• Conduct keyword and “answer engine” research to identify relevant topics and optimize content for search engines.
• Implement on-page SEO best practices, including meta descriptions, headers, copy block creation, and internal linking.
• Monitor and analyze content performance, adjusting strategies to improve search engine rankings and drive organic traffic.
• Stay up-to-date with SEO trends, algorithm updates, and industry news to ensure content strategies remain effective.

Performance Analysis:

• Use tools like Google Analytics, SEMrush, or BrightEdge to track and report on content performance.
• Analyze metrics and make data-driven recommendations for content improvements and organic strategies.

Qualifications:

• 2+ years of relevant experience in SEO and content writing, bonus point for retail subject matter
• Proven ability to create engaging, well-written, well-researched content.
• Strong understanding of SEO principles, including keyword research, on-page SEO, and link building.
• Proficiency with SEO tools such as Google Analytics, SEMrush, BrightEdge, or similar.
• Excellent writing, editing, and proofreading skills.
• Familiarity with content management systems (CMS) such as WordPress.

Education:

• Bachelor’s degree in Marketing, English, Journalism, or a related field is preferred

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.  For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.  For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.