This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Content Marketing Manager (SEO & Organic Growth) based in Canada .
This is an exciting opportunity to build and scale the organic growth engine of a rapidly growing direct-to-consumer lifestyle brand. In this role, you will shape how customers discover and engage with the brand across search engines, social platforms, communities, and emerging AI-driven discovery channels. You will combine creativity with data-driven decision-making to develop content strategies that drive awareness, engagement, and revenue growth. Working in a fully remote environment, you will collaborate closely with creative and marketing teams to transform product launches into compelling stories. This position is ideal for a strategic marketer who thrives on identifying trends, understanding audience behavior, and turning insights into impactful organic growth initiatives.
Accountabilities:
The Content Marketing Manager will lead the brand's organic growth strategy across content, SEO, social media, and AI search channels, ensuring long-term visibility and business impact.
- Own and execute the annual, quarterly, and monthly content strategy aligned with product launches, campaigns, and business objectives.
- Develop content concepts, messaging frameworks, storytelling angles, creative briefs, scripts, and campaign hooks.
- Define and optimize organic growth strategies across platforms such as Instagram, TikTok, Pinterest, and YouTube.
- Research market trends, audience behavior, and viral content opportunities to identify new growth initiatives.
- Collaborate with content creators and designers by providing strategic direction, creative concepts, shot lists, and AI-generated asset briefs.
- Lead SEO initiatives including keyword research, content optimization, internal linking strategies, technical recommendations, and performance analysis.
- Identify and implement new opportunities to increase organic traffic, search rankings, and customer acquisition.
- Develop strategies to improve visibility across AI-powered search platforms and large language models.
- Drive community and brand presence through initiatives involving structured content, high-authority publications, Reddit engagement, and brand mentions.
- Measure and report on content and organic performance, continuously refining strategies based on insights and business outcomes.
Requirements:
The ideal candidate is both a strategic thinker and a creative marketer, with strong expertise in content, SEO, and organic growth within consumer-focused brands.
- 4+ years of experience in Content Marketing, SEO, Organic Growth, or related digital marketing roles.
- Proven experience building and executing content strategies that drive measurable business results.
- Strong knowledge of SEO best practices, search optimization, and content performance analysis.
- Experience growing brands through organic social media and content-led initiatives.
- Excellent storytelling, copywriting, and content planning skills.
- Strong analytical mindset with the ability to understand why content succeeds and how to replicate performance.
- Experience leveraging AI tools strategically to enhance workflows, research, and content discovery initiatives.
- Ability to work independently, make decisions confidently, and manage multiple priorities in a remote environment.
- Previous experience within direct-to-consumer or eCommerce businesses, ideally in lifestyle, beauty, fashion, jewelry, or women-focused brands.
- Professional English communication skills.
Nice-to-have qualifications:
- Experience with Shopify ecosystems.
- Knowledge of Pinterest SEO and community-driven growth channels.
- Experience with Reddit marketing and brand community engagement.
- Proficiency with tools such as Google Analytics 4, Google Search Console, Ahrefs, Semrush, or similar platforms.
- Familiarity with AI search optimization and emerging search technologies.
Benefits:
- Competitive monthly compensation ranging from $3,500 to $4,500 USD, depending on experience and qualifications.
- Fully remote work environment with flexibility to work from anywhere in Brazil.
- Opportunity to play a key role in shaping the growth strategy of a rapidly expanding consumer brand.
- High level of ownership and autonomy in strategic decision-making.
- Exposure to emerging trends in AI search, content marketing, and organic growth.
- Collaborative and entrepreneurial environment focused on innovation and creativity.
- Opportunity to work alongside experienced marketing and creative professionals while contributing directly to business growth.