Content & SEO Marketing Manager

Job Description

This is your opportunity to join our team of forward-thinking, change-making individuals. Operating at the intersection of health and tech, you'll help us shape the future of healthcare. 

Our Mission

Healthengine’s mission is to improve access to healthcare by helping Australians find and connect with all care providers. We strive to achieve this through Australia’s leading healthcare marketplace, bringing together over 4 million active Australians, and more than 10 thousand practitioners that are powered by our technology - and growing.

We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians. 

The Gig

The Content & SEO Marketing Manager is responsible for shaping and managing the production of content that drives brand awareness, discoverability, and engagement across Healthengine’s marketing ecosystem. Responsible for content effectiveness, the role ensures all content — from thought leadership and product pages to lead generation assets and SEO-optimised articles — is purposeful, consistent, and aligned to Marketing KPIs across Patient (B2C) and Provider (B2B) audience

The role will collaborate closely with internal designers, marketing acquisition leads, product teams, and sales to deliver high-quality, data-informed content that strengthens Healthengine’s brand presence and fuels lead generation and conversion.

Responsibilities:

• Define and execute Healthengine’s content marketing strategy to support brand awareness, acquisition, and engagement across both Patient (B2C) and Provider (B2B) audiences.
• Own end-to-end content production, from briefing and creation through to publication and optimisation, working with internal designers, freelancers, agencies, and contributing hands-on writing where required.
• Develop and maintain a content and channel calendar aligned to campaign launches, product updates, SEO priorities, and broader marketing initiatives.
• Ensure all content is on-brand and consistent, applying Healthengine’s tone of voice, messaging framework, and brand standards across all owned channels.
• Lead SEO strategy and execution across Healthengine websites and landing pages to drive organic traffic growth, visibility, and discoverability.
• Conduct keyword research, content gap analysis, and optimisation reviews to identify opportunities to improve rankings, relevance, and audience reach.
• Partner with Product, Marketing Operations, and Analytics teams to improve website performance, technical SEO, and content discoverability.
• Collaborate with Marketing Acquisition Leads to ensure content supports paid, organic, and lifecycle campaigns, including landing pages, nurture content, and conversion assets.
• Work closely with Sales and Product teams to produce high-intent content such as case studies, product guides, thought leadership, and lead-generation assets.
• Repurpose and extend high-performing content across multiple channels including website, email, social, PR, and paid media.
• Manage external content contributors and agencies, ensuring quality, deadlines, and outputs are aligned to briefs and performance expectations.
• Measure, report, and optimise content performance, tracking metrics such as traffic, rankings, backlinks, MQLs, and conversions, and continuously refining content based on data and insights.

About You

You're the kind of person who takes accountability in a fast-paced, autonomous and flexible environment. Fast may be your default (like us!) but you never, ever compromise on what’s important, willing to take a steady, more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro, and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully, with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately, you care: about people, health and innovation. 

Experience you’ll bring:

• 5+ years’ experience in content marketing, digital marketing, or SEO strategy.
• Strong understanding of SEO best practices, keyword strategy, and on-page optimisation.
• Proven ability to manage multiple content streams, agencies, and creative partners.
• Excellent writing and editing skills, with a focus on clarity, tone, and purpose.
• Advance experience using tools such as Google Search Console, SEMRush / Ahrefs, Looker Studio, and GA4.
• Strong project management and stakeholder coordination skills.

Additional Information

The perks behind the work

Healthengine is where you’ll be your best self. You’ll collaborate with smart, interesting people who will challenge you to be better. You will learn a lot and grow even more. Healthengine is the ideal workplace to bring ideas, make change and leave a lasting impact on your team and the industry. 

In addition to an array of growth opportunities, we also offer:

• A hybrid workplace that offers flexibility to balance work and life
• A vibrant social calendar of events, quarterly team-building activities and more
• Unlimited coffee and snacks, and a subsidised vending machine in our Perth office 
• Awesome discounts and salary packaging options through our benefit partner, Maxxia
• Access to learning resources to develop your personal and professional skills 
• Workplace wellness program, including extra leave and access to EAP and other wellbeing resources
• Extra leave so you can recharge and focus on your wellbeing 
• Support for you when it comes time to grow your family with paid parental leave

We're proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are a certified Great Place to Work in Australia 2025/26.

Diversity and inclusion

At Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.