Digital Content/SEO

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team

The Digital Customer & Experience team is part of CFS’s Customer Office which is accountable for delivering market-leading digital experiences for our customers, advisers and employers across CFS website and other key digital assets.

The Digital Optimisation Manager reports to Senior Manager – Digital Optimisation. 

Your Responsibilities

• Analyse data, user research and SEO insights to make strategic recommendations to enhance content structure, streamline user journeys, and elevate the overall user experience to drive commercial outcomes. 
• Establish, track and evaluate key metrics and KPIs to enable ongoing optimisation of customer experiences and ensure data-driven decision-making.
• Craft and refine clear, customer-centric content aligned with our digital style guide. 
• Design and publish content in Adobe Experience Manager (AEM), adhering to digital best practices and accessibility standards. 
• Collaborate with stakeholders and project teams to lead the optimisation of the CFS public website and its core functionalities, driving measurable business outcomes by improving website performance.

Your Capability and Experience

• Demonstrated expertise in digital sales related roles with a strong focus on funnel optimisation and performance outcomes.
• Exceptional attention to detail and analytical thinking, with the ability to identify issues and recommend best-practice digital solutions.
• Extensive experience in content creation, writing/editing, as well as SEO, analytics and digital marketing.
• Detailed working knowledge of Adobe Experience Manager (AEM) and familiar with the broader Adobe suite, including Adobe Target and Adobe Analytics.
• Hands-on experience with conversion optimisation platforms such as Adobe Target and Adobe Audience Manager is highly desirable.
• Strong commercial acumen with a solid understanding of business financials and the ability to collaborate with stakeholders to achieve key performance metrics.

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Additional day for your birthday
• Hybrid working model 
• Access to CFS Employer Super
• Life Leave - 3 days per annum
• Access to Sonder who provides human-powered medical, mental health and safety support through one easy-to-use app enabling you to get support whenever and wherever you need. 
• Access to Corporate rates with BUPA Health Insurance
• Confidential coaching and counselling services supporting life, mind, body, relationships, work and family to assist you in taking charge of your own health and wellbeing

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential. 

Apply today and join us in helping Australians to achieve their financial freedom. 

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).