Digital Marketing & SEO Coordinator

Digital Marketing & SEO Coordinator

(Coordinator-level, early career / 1–3 years experience / New Position within our Company)

Reports To

Manager of Marketing & Brand Experience

About the Role

We’re looking for a curious, detail-oriented Digital Marketing & SEO Coordinator to join our marketing team and work closely with the Manager of Marketing & Brand Experience. This role is ideal for someone early in their marketing career who has a strong interest in SEO, WordPress, and data-driven decision-making — and who wants hands-on experience shaping how Busch Systems shows up online.

You’ll help support keyword strategy, website optimization, SEO best practices, and performance reporting, while collaborating with graphic designers, PR & communications, and sustainability team members to ensure our digital presence is aligned, discoverable, and effective.

This is a growth-focused role with mentorship and room to expand skills over time.

Key Responsibilities

SEO & Website Optimization

• Support keyword research and analysis to identify opportunities for blog content, website pages, and product/service pages
• Assist with on-page SEO optimizations (meta titles, meta descriptions, headings, internal linking, alt text, etc.)
• Help monitor website performance using tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, Moz, or similar)
• Identify basic technical SEO issues and collaborate with internal or external teams to address them
• Assist with implementing and maintaining structured data (schema markup) where appropriate

WordPress Support

• Work within WordPress to update and optimize content following SEO best practices
• Assist with publishing blog posts, landing pages, and updates to existing content
• Ensure content is formatted correctly for readability, accessibility, and search performance
• Collaborate with designers and content creators to ensure visuals and copy are SEO-friendly

Data, Reporting & Insights

• Track and report on key SEO and website performance metrics
• Help analyze search trends, keyword rankings, and traffic data
• Support data-driven recommendations for content and website improvements
• Assist in maintaining SEO documentation and best-practice guidelines

Email Marketing

·         Work closely with the Manager of Marketing & Brand Experience as well as the Sales Manager to create and send email marketing campaigns

·         Utilize CRM System (Salesforce) to upload lead lists, assist with outreach to cold leads, and help maintain list health

Collaboration & Support

• Work closely with the Manager of Marketing & Brand Experience on strategy execution
• Collaborate with graphic designers, PR & communications, and sustainability teams to align content and campaigns
• Stay up to date on SEO trends, algorithm changes, and digital marketing best practices

Qualifications

Required

• 1–3 years of experience in digital marketing, SEO, content marketing, or a related role (internships or co-op experience welcome)
• Basic understanding of SEO principles and how search engines work
• Experience working with WordPress or similar CMS platforms
• Keen interest in working with data, spreadsheets, and analytics tools
• Strong attention to detail and organization skills
• Ability to learn quickly and take feedback positively

What We’re Looking For

• Familiarity with Google Analytics 4 and Google Search Console
• Understanding of HTML, schema markup or other technical SEO concepts
• Familiarity with SEO tools (Ahrefs, SEMrush, Moz)
• A problem-solver who enjoys digging into data and finding patterns
• A collaborator who communicates clearly and works well across teams
• Someone comfortable executing tasks while learning the “why” behind them

Other Responsibilities:

Every employee of Busch Systems, including the Digital Marketing & SEO Coordinator, is responsible for acknowledging and striving to uphold the following statement:

“At Busch Systems, our core philosophy of ‘People, Planet, Product’ is central to our values and corporate culture. Specifically, in our sustainability practices, we recognize that by constantly striving to reach a higher standard of environmental accountability, we can encourage our colleagues, suppliers, and clients to do the same. By making a conscious commitment to be eco-responsible in our business practices, Busch Systems aims to be sustainably impactful in communicates on a local, national and worldwide level”