Digital Marketing Specialist - SEO

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

As the Digital Marketing Specialist, you will support the campaign marketing team in planning, implementing, and optimising SEO-focused marketing campaigns to drive customer acquisition and engagement. You will be responsible for analysing SEO performance, identifying opportunities for growth, and coaching the marketing and wider teams on strategies to maximise organic search traffic, keyword rankings, and user engagement.

What you'll do:

• Coach and train marketers in vertical-level best practices for digital marketing, specifically focusing on SEO best practices, tracking and analytics, and conversion rate optimisation.
• Plan and execute SEO strategies, including technical SEO, keyword research, on-page optimisation, link-building initiatives, and content optimisation, to ensure first-page rankings for key terms.
• Collaborate with the marketing team and content creators to integrate SEO best practices into website content, blogs, landing pages, and other digital assets.
• Perform technical audits of websites to identify issues impacting organic visibility and collaborate with developers and central web support to implement fixes.
• Centralise reporting on SEO performance to the Head of Digital Insights and Data Operations, providing insights into keyword rankings, organic traffic trends, and engagement metrics.
• Oversee digital analytics and campaign tracking to monitor benchmarks, track success, and refine strategies for improving website traffic and organic conversions.
• Partner with central website support to drive an annual program of A/B testing to improve user experience and conversion rates on event sites.
• Collaborate with event producers and marketing teams to ensure website conversion rate optimisation, focusing on SEO value propositions, call-to-action usage, messaging hierarchies, and landing page performance.
• Support Marketing Managers in creating performance reports that highlight organic search KPIs, traffic trends, and channel-specific growth opportunities.

Qualifications

What you'll need:

• 3-5 years minimum experience in SEO, including technical SEO, on-page optimisation, and content strategy to improve organic rankings and traffic.
• Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console or other...
• Strong understanding of Google Analytics and experience setting up and managing tracking to measure SEO performance.
• Proven experience in driving organic traffic growth, improving keyword rankings, and increasing website visibility in competitive markets.
• Solid understanding of website architecture, user experience, and how they influence SEO performance.
• Experience in creating and executing link-building strategies to enhance domain authority.
• Excellent communication, presentation, and collaboration skills to work effectively across cross-functional teams.
• Strong knowledge of A/B testing methodologies and website optimisation to improve organic conversions.
• Educated to degree level or equivalent in Marketing or a digital-related field.
• Proven success in a high-growth, rapidly changing environment.
• B2B events marketing experience and ability to adapt quickly to different business verticals.
• Experience managing external agencies for SEO campaigns and audits is a plus.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

See how Informa handles your personal data when you apply for a job here.