Local SEO Specialist

A better way to deliver care starts here! 
Headquartered in Scottsdale, AZ, The Joint Chiropractic is revolutionizing access to care by delivering high-quality, affordable chiropractic services in a convenient retail setting. As the largest operator, manager, and franchisor of chiropractic clinics in the U.S., The Joint delivers more than 12 million patient visits annually across nearly 1,000 locations. Recognized by Forbes, Fortune, and Franchise Times, we are leading a movement to make wellness care more accessible to all. 

Position Summary 
We are seeking a detail-oriented and proactive Local SEO Manager to oversee and maintain accurate, up-to-date location data across all digital platforms for our franchise network. This role is critical in ensuring that each franchise location is properly represented online to support local SEO, customer engagement, and brand consistency. 

The ideal candidate will serve as the main point of contact for our third-party listings management platform, Yext, and will work cross-functionally with internal teams and franchisees to ensure location data integrity across directories, maps, and search engines. 

Key Responsibilities 

• Serve as the primary administrator and liaison for Yext, managing our enterprise-level account
• Audit, update, and maintain accurate business information (e.g., name, address, phone number, hours of operation, services offered) for all franchise locations
• Collaborate with franchise owners and field operations teams to collect, verify, and input location-specific information
• Monitor and manage duplicate listings, inaccuracies, and other data quality issues across platforms like Google Business Profile, Apple Maps, Bing, Facebook, Yelp, and more
• Ensure brand consistency across all listings in accordance with corporate guidelines
• Track performance metrics (visibility, engagement, clicks, etc.) using the Yext platform and prepare regular reports for leadership
• Stay current with local SEO best practices and listing platform updates to continually improve data performance and discoverability
• Coordinate with the marketing and customer experience teams to ensure listings support campaigns, seasonal changes, and special initiatives

Key Qualifications 

• 2+ years of experience in local listings management, digital marketing, or a related role (experience with franchise systems preferred)
• Proficiency with Yext or similar local listings platforms (e.g., Uberall, Moz Local)
• Strong understanding of local SEO and digital presence best practices
• Excellent attention to detail and organizational skills
• Effective communicator with the ability to collaborate across departments and with external partners
• Ability to manage multiple tasks in a fast-paced environment and meet deadlines
• Familiarity with Google Business Profile and other local search platforms such as Facebook and Yelp

Compensation & Benefits

• Salary: $50k - $60k DOE 
• Medical, Dental, Vision 
• 401k w/company match 
• PTO Accrual 
• Complimentary Joint Membership

What The Joint Chiropractic Offers 
At The Joint Chiropractic, we understand that our greatest asset is our people and the dedication they bring to our mission. Since our founding in 1999, we have expanded to nearly 1,000 clinics, thanks to the hard work and commitment of our employees. We are dedicated to investing in our team by offering a variety of valuable benefits that foster a healthy and fulfilling work environment. 
 
Work/Life Balance 
We prioritize work-life balance through shorter meeting times, hybrid schedule, and a supportive atmosphere, allowing you to manage your personal and professional commitments effectively. 

Engaging Company Culture 
Join us for exciting company-sponsored events like holiday parties, “Bring Your Kid to Work Day,” and fun contests. We foster a vibrant corporate environment where you can connect with colleagues and enjoy memorable experiences together. 
 
On-Site Amenities 
Take advantage of our beautiful on-site gym and fully stocked kitchen, designed to enhance your health and wellness throughout the workday. 
 
Career Development and Support 
We believe in nurturing your career through continuous coaching, training, and collaboration. Our transparent communication culture includes regular all-hands meetings, communication emails, and one-on-one check-ins to ensure everyone is aligned and supported. 
 
Employee Recognition 
We celebrate our team’s achievements through various recognition initiatives, ensuring that every employee feels valued for their hard work and contributions. A highlight is the “Action Hero Award” which is personally selected by our CEO, Sanjiv Razdan. 
 
Diversity, Equity & Inclusion 
At The Joint Chiropractic, we embrace diversity in all its forms and strive to create a culture where everyone feels welcome and supported. We believe in fostering an environment where every individual’s voice is heard and respected. Join us at The Joint Chiropractic, where your growth and well-being are our top priorities, and together, we can create a positive and inclusive workplace for all. 
 
#LI-Hybrid