TITLE: Marketing Manager - SEO
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT
WorldLink:
WorldLink
is a rapidly growing information technology company at
the forefront of the tech transformation. From custom
software development to cloud hosting, from big data
to cognitive computing, we help companies harness
and leverage today’s most cutting-edge digital
technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to
dream and do. These are just a few words that describe
what life is like at WorldLink. We embrace a culture of
experimentation and constantly strive for improvement and
learning.
We take
pride in our employees and their future with continued
growth and career advancement. We put TEAM first. We are a
competitive group that like to win. We're grounded by
humility and driven by ambition. We're passionate, and
we love tough problems and new challenges. You don't
hear a lot of "I don't know how" or "I
can't" at WorldLink. If you are passionate about
what you do and having fun while doing it; tired of rigid
and strict work environments and would like to work in a
non-bureaucratic startup cultural environment, WorldLink may
be the place for you.
WHO
we’re looking for:
We are
looking for a Marketing Manager - SEO who will be responsible for being an SEO subject matter expert leading the day to day work for the Home Entertainment (HE) – Integrated Marketing (IM) division, which supports TV, Audio and Memory business, reporting to the Director - Digital. You will be responsible for building relationships with cross-functional teams, and agencies, for planning and implementing best in class SEO strategy with focus on organic growth.
This position is part of a fast-paced, dynamic digital team responsible for a growing business. You should have vision and “big picture” thinking to identify new opportunities throughout the consumer journey to grow awareness, engagement and conversion, while also having strong attention to detail. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment.
Role
and Responsibilities:
-
Overall accountable for driving landing optimization recommendations, building linking strategies, analytics and content strategy.
- Manage day-to-day SEO communications roadmap and execution across all Home Entertainment categories.
- Coordinate inputs from Corporate Marketing and Headquarters and prioritize within HE’s existing roadmap.
- QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking.
- Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations.
- Understand key product reason to buy and features between models.
- Partner with agency and digital / s.com team to provide roadmap recommendations to drive traffic to the site.
- Manage agency outputs for SEO including ensuring content aligns to brief, is measurable and actioned in a timely manner
- Partner with Digital team members to understand work streams for s.com, social, PR and paid media to ensure cohesive messaging and best landing experiences for email communications.
- Use experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners.
- Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions.
- Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape.
Required Experience and Education:
- 5-10 years of experience within eCommerce or Digital Marketing with a focus on SEO.
- Bachelor's degree or relevant experience.
- Experience
using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics.
- Fundamental
understanding of SEO functionality to drive optimal results.
- Knowledge of SEO principals and best practices as well as basic understanding of SEM rush, BrightEdge, JIRA/Confluence and other SEO management systems.
- High proficiency with Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).
Necessary Skills and Attributes:
-
Self-motivated
individual with the ability to thrive in a team-based or
independent environment.
- Detail-oriented with strong
organization skills.
- Ability to work in a
fast-paced environment.
- Limited supervision
and the exercise of discretion.
- Must have strong skills in strategy, planning and marketing.
- Ability to keep abreast of best practices and new tools to ensure maximum productivity.
- Effective analytical, critical thinking and quantitative problem-solving abilities.
- Desire to learn and contribute.
- Great collaborator and strong communication skills.
- Ability to plan & organize to manage multiple campaigns and work streams at one time.
- Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture.
Physical Demands:
The
physical demands described here are representative of
those that must be met by contract employee to
successfully perform the essential functions of this
job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
While
performing the duties of this job, the contract employee is
occasionally required to stand, clean, crawl, kneel, sit,
sort, hold, squat, stoop, stand, twist the body, walk, use
hands to finger, handle, or feel objects, tools or
controls, reach with hands and arms, climb stairs or ladders
and scaffolding, talk or hear, and lift up to 20 pounds.
Specific vision abilities required by the job include
ability to distinguish the nature of objects by using the
eye. Operate a computer keyboard and view a video display
terminal between 50% - 95% of work time, including prolonged
periods of time. Requires considerable (90%+) work utilizing
high visual acuity/detail, numeric/character distinction, and
moderate hand/finger dexterity.
Performs
work under time schedules and stress which are normally
periodic or cyclical, including time sensitive deadlines,
intellectual challenge, some language barriers, and project
management deadlines. May require working additional time
beyond normal schedule and periodic travel.
WHAT
we’ll bring:
During
your interview process, our team can fill you in on all the
details of our industry-competitive benefits and career
development opportunities. A few highlights
include:
-
Medical
Plans
- Dental
Plans
- Vision Plan
- Life &
Accidental Death & Dismemberment
- Short-Term
Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity
Theft Protection
- 401(k)
WHAT
you should know:
Our
success begins and ends with our people. We embrace
diverse perspectives and value unique human
experiences. WorldLink is an Equal Employment
Opportunity and Affirmative Action employer. All employment
at WorldLink is decided on the basis of
qualifications, merit, and business need. We endeavor
to continue our footprint as a diverse organization by
highlighting opportunities for all people. WorldLink
considers applicants for all positions without regard to
race, color, religion or belief, sex, (including pregnancy and
gender identity), age, national origin, political affiliation,
citizenship status, marital status, military/veteran status,
genetic information, sexual orientation, gender identity,
physical or mental disability or any other characteristic
protected by applicable laws. People with disabilities who need
assistance with any part of the application process should
contact us.
This
job description is designed to cover the main responsibilities
and duties of the role but is not designed to be a
comprehensive list of all.