Search Engine Optimization (SEO) Specialist

Summary

The Search Engine Optimization (SEO) Specialist is a key contributor to Buckle’s Digital Marketing Team. The teammate in this role will work to provide the best guest experience by improving the discoverability and performance of Buckle’s retail website and other brand-related platforms and ensuring optimization of current search standards to improve overall brand awareness, traffic and revenue.

Essential Duties and Responsibilities
This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Search Engine Optimization & Site Search

• Work with Sr. SEO Strategist to execute specific SEO and search duties as assigned, including updating page meta data and links, refreshing on-page content based on research, and proactively identifying website technical aspects for potential optimizations.
• Provide keyword-related research for campaigns and additional content opportunities and showcase simple actionable insights and next steps based on the research.
• Lead and push innovation in eCommerce search success by researching and recommending new growth opportunities related to organic search and shopping.
• Monitor algorithm changes and eCommerce SEO trends to identify and implement opportunities for innovation and improvement.

• Collaborate with Sr. SEO Strategist to align SEO efforts with marketing calendars, promotions, and product launches.
• Partner with other Marketing Teammates to identify additional search opportunities, including social media, video, artificial intelligence, and related platforms.

Technical SEO & Site Performance

• Conduct regular site audits to identify crawl, indexing, speed, and mobile usability issues and partner with IT and web teams to implement fixes.
• Assist in developing SEO requirements for new digital features, site enhancements, and redesigns.
• Research and track performance KPIs such as search traffic, bounce rate, conversion rate, and keyword rankings, and communicate performance and trend updates to stakeholders.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Education and/or Experience

• Bachelor's degree required, degree in Marketing or related field preferred.
• Two to three years with hands-on SEO experience.
• Understanding of Google Analytics (GA4), Google Search Console (GSC), Google Ads, and related analytics and search platforms (ex. Conductor, Moz, SEM Rush, etc.).
• Experience with Microsoft Office products, notably Excel, a plus.
• Experience in technical recommendations and strategies for website builds, website development and related skills a plus.

General

• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Special projects and other duties as assigned.

 Physical Demands

The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear.  The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Ability to operate a motor vehicle and complete errands based on business needs.

Work Environment

While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity
Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.

Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the State Law Supplements found on the Teammate Center, under Human Resources.

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