Senior Digital Marketing Specialist (SEO, AEO & Paid Search)

Who we are?

About SolidCAD
SolidCAD, a Symetri Company, is a leading digital solutions provider helping organizations design, build, and operate more efficiently across the AECO, Infrastructure, Manufacturing, and Water sectors. As part of Symetri, a global technology and consulting group, SolidCAD combines deep industry expertise with advanced digital platforms to support clients throughout the full project and asset lifecycle.
SolidCAD operates within a global Symetri ecosystem, while maintaining a dedicated Canadian go-to-market focus, delivering localized expertise backed by global capabilities.

Position Summary

Role Summary
The Senior Digital Marketing Specialist (SEO, AEO & Paid Search) is a senior individual contributor role within the SolidCAD Marketing Team, which oversees Canadian marketing strategy and execution as part of Symetri’s global organization.
This position plays a critical role in supporting demand generation and pipeline growth through search-led and paid digital initiatives. The role collaborates closely with Demand Generation, Content Marketing, Field Marketing, and Sales and Business Development (BD) stakeholders to ensure strong alignment between digital acquisition strategies, campaign execution, and revenue objectives at both the Canadian and global levels.
This role builds on a strong technical and content SEO foundation while expanding into AEO (Answer Engine Optimization) and paid digital campaign execution, with a clear focus on driving qualified traffic, improving conversion performance, and supporting marketing-sourced and marketing-influenced pipeline across multiple business units.

In this role, you will...

Reports to: Director of Marketing and Communications
Department: SolidCAD Marketing (Canada, part of Symetri global organization)
Role Type: Senior Specialist / Individual Contributor
Work Model: Hybrid or remote-first, with occasional in-office collaboration


Core Responsibilities
1. SEO Strategy & Execution
• Own SEO strategy across multiple SolidCAD web properties, microsites, and business units
• Conduct regular technical SEO audits (crawlability, indexation, Core Web Vitals, schema, site health)
• Optimize on-page elements including metadata, internal linking, content structure, and structured data
• Maintain SEO governance across site updates, migrations, redirects, and content changes
• Lead keyword research, clustering, and mapping aligned to campaigns, products, and verticals
• Support EN/FR keyword localization and regional search optimization

2. AEO, GEO & AI Search Readiness
• Optimize content for answer-based, AI-driven, and generative search experiences, including:
o Featured snippets
o Google AI Overviews / SGE
o LLM-powered tools (ChatGPT, Gemini, Copilot, Perplexity)
• Develop and maintain FAQ, Q&A, and schema-driven content to improve answer visibility and inclusion in generative responses
• Structure content to support machine readability, entity clarity, and factual consistency, enabling accurate interpretation by search engines and generative AI models
• Partner with Content Marketing to create authoritative, citation-worthy content, aligned to priority industries, solutions, and use cases
• Ensure consistency in terminology, definitions, and positioning across web properties to strengthen topical authority and generative trust signals
• Monitor and adapt to evolving search algorithms, answer engine behavior, and generative AI discovery trends

3. Paid Search & Digital Campaign Execution
• Execute and optimize paid digital campaigns, including:
o Google Ads (primary focus)
o LinkedIn Ads (supporting ABM, events, and content)
o Retargeting and remarketing programs
• Support and optimize demand generation initiatives such as:
o Webinars
o Events
o Gated content and campaign launches
• Align paid keyword strategy with SEO insights and organic performance data
• Monitor budgets, pacing, performance, and lead quality

4. Demand Generation & Conversion Optimization
• Support marketing pipeline goals by driving qualified traffic and improving conversion rates
• Optimize landing pages, CTAs, and forms in collaboration with 3rd party Web and in-house Content Marketing teams
• Conduct A/B testing and ongoing performance optimization for key acquisition paths
• Ensure alignment between traffic intent, target personas, and sales feedback

5. Analytics, Reporting & Attribution
• Track and report performance across organic and paid channels using:
o Google Analytics 4 (GA4)
o Google Ads and LinkedIn Campaign Manager
o Google Search Console (GSC)
o HubSpot
o SEMRush
• Monitor KPIs including:
o Organic and paid traffic growth
o MQL contribution
o Conversion rates
o Cost per lead (CPL)
• Maintain UTM governance and support attribution improvements
• Deliver clear, actionable monthly insights to Marketing leadership

6. Cross-Functional Collaboration & Enablement
• Partner closely with:
o Demand Generation (campaign execution and optimization)
o Content Marketing (SEO/AEO guidance and editorial alignment)
o Field Marketing (digital touch points for event and regional campaign support)
o Sales and Business Development (lead quality, intent alignment, feedback loops)
• Leverage sales insights to refine keyword strategy, messaging, and search intent
• Act as a subject-matter expert for search and digital acquisition best practices

About you...

Tech Stack & Platform Experience
Marketing Automation, CRM & Revenue Platforms
• HubSpot (required)
• Salesforce (working knowledge required)
• ZoomInfo Marketing (preferred)

SEO, AEO & Search Intelligence
• SEMrush (required). Experience with Ahrefs, Screaming Frog, Google Search Console is an asset
• Working knowledge of schema markup, structured data, and answer optimization

Web & CMS Platforms
• WordPress (required)
• Familiarity with Core Web Vitals, page speed optimization, HTML/CSS, JavaScript fundamentals

Paid Media, Analytics & Revenue Intelligence
• Google Ads and LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Gong.io (preferred) for leveraging sales insights into search and messaging strategy

Project & Workflow Management
• Monday.com
Key Success Metrics (KPIs)
• Organic traffic growth and keyword visibility (QoQ, YoY)
• Featured snippet and AI answer visibility
• MQLs influenced by organic and paid channels
• Conversion rate and CPL improvements
• SEO health scores and Core Web Vitals compliance
Qualifications & Experience
• 3-5 years of hands-on experience in SEO and digital marketing
• Strong technical SEO and content optimization and implementation background
• Practical experience executing paid search and digital campaigns
• Experience working within integrated B2B marketing and revenue stacks
• B2B, SaaS, or professional services experience strongly preferred
Certifications
Required or Strongly Expected
• Google Analytics 4 (GA4) Certification
• Google Search Console training or equivalent hands-on experience
• Google Ads Search Certification
• Google Tag Manager (GTM) Certification or demonstrated experience
Strongly Preferred
• Google Ads Measurement Certification
• HubSpot Marketing, SEO, or Reporting Certifications
• SEMrush SEO Toolkit Certification
• LinkedIn Marketing Labs Certification
Nice to Have
• Technical SEO or schema markup training
• CRO / UX optimization courses
• Salesforce Trailhead modules related to marketing and attribution




For the Senior Digital Marketing Specialist

1. Location in Canada
2. Could be Bilingual it’s a plus not necessary
3. Salary Expectation up to 72-77k

Why choose SolidCAD?

We are an Autodesk Authorized Training Center, employing the largest team of industry technology experts in Canada. In 2015, SolidCAD and Cansel, another major Autodesk reseller in Canada, joined forces. Together, we provide the highest level of service, expert support and customized offerings to ensure customer satisfaction.

For over 50 years, Cansel’s national team of professionals combine software, hardware and services to provide tailored solutions to improve your workflow, from field to finish.

Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, or age.