Senior Digital/Social Specialist – SEO & AI Optimization (Onsite)
Medtronic
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.Careers that Change Lives
The Medtronic Global Communications and Corporate Marketing (GCCM) is looking to add search engine marketing expertise to its newly formed Data, Analytics, Insights, Media and Experience (DAIME) Team. The Senior Digital/Social Specialist – SEO & AI Optimization will help contribute to the transformation of our digital presence. This role will be pivotal in positioning Medtronic’s content for visibility within search results and in AI-powered search experiences.
You will work cross-functionally with content development, UX, digital experience, IT, corporate brand and analytics teams to ensure our digital assets are discoverable, structured for the future, and aligned with the evolving landscape of search and generative AI.
Responsibilities may include the following and other duties may be assigned.
SEO Strategy & Implementation
Audit and optimize Medtronic’s global web properties for technical SEO, on-page SEO, and content performance.
Support the creation of standardized best practices that can be followed across the Enterprise to ensure we are building our foundation.
Develop and implement scalable SEO strategies across brand projects, product lines, regions, and business units.
Identify and resolve crawl issues, duplicate content, and site architecture inefficiencies, supporting key external and internal websites.
AI Search Optimization
Guide the thinking for how to structure content for AI-readiness (e.g., featured snippets, voice search, Bing Copilot, Gemini, ChatGPT, Perplexity).
Implement and manage structured data (schema.org) across key content types (products, FAQs, medical conditions).
Collaborate with content teams to create concise, semantically rich, and machine-readable content.
Analytics & Reporting
Monitor organic traffic trends, keyword rankings, and AI visibility metrics.
Use tools like Google Search Console, SEMrush, Screaming Frog, and ChatGPT/Bard integrations to identify opportunities.
Contributes to performance insights and strategic recommendations to senior stakeholders.
Competitive Benchmarking
Conduct regular audits of competitors to identify gaps and opportunities.
Develop SEO strategy for key brand and DTC launches to help Medtronic capture share of search, partnering closely with key stakeholders
Stay ahead of search engine algorithm updates, AI search trends, and emerging platforms that are disrupting discoverability behaviors.
Must Have: Minimum Requirements
Bachelor's Degree
Minimum of 4 years of relevant experience, or advanced degree with a minimum of 2 years relevant experience.
Nice to Have
Hands-on SEO experience, preferably at an agency, in healthcare, medtech, or regulated industries
Proven success in reversing traffic declines and scaling SEO programs.
Deep understanding of structured data, semantic SEO, and AI search optimization.
Experience with enterprise CMS platforms (e.g., Adobe Experience Manager, SharePoint).
Strong analytical skills and proficiency in SEO tools (e.g., Ahrefs, SEMrush, GSC, GA4, Adobe Analytics).
Familiarity with healthcare compliance (e.g., FDA, HIPAA) in digital content.
Experience working with global teams and multilingual SEO.
Understanding of LLMs, generative AI, and their impact on search behavior.
Familiarity with HMTL, JavaScript and relevant testing protocols.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.