Senior SEO Manager
MotorwayAbout Motorway
Motorway is the UK’s fastest-growing used car marketplace – our award winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of over 400 across 4 locations.
We are now valued at over $1 billion and is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding. This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.
About the team
👋 Hi, I'm Naomi, CMO at Motorway. I'm looking for a talented and driven Senior SEO Manager to join my rapidly growing team. Our team plays a crucial role in driving Motorway's growth by ensuring our platform is easily discoverable by millions of car sellers across the UK. We're passionate about SEO and are constantly pushing the boundaries to deliver best-in-class results. If you're excited about making a real impact in a fast-paced and innovative environment, we want to hear from you!
About the role
Develop and execute a comprehensive SEO and content strategy aimed at increasing revenue, traffic, and search engine rankings.
Conduct regular competitor analysis to identify opportunities and optimise strategies.
Own the ranking position and organic traffic for your area, monitoring performance and creating action plans to address fluctuations and capitalise on updates.
Collaborate with Product and Engineering teams to improve and implement SEO best practices for page templates, site architecture, and internal linking structure.
Stay up-to-date with Google updates and algorithm changes, adapting SEO guidelines and initiatives accordingly.
Continuously test and iterate on landing page templates, modules, and content to improve user experience and performance (e.g., CTR, rankings).
Closely monitor the traffic and revenue performance of content through monthly audits.
Analyse data related to ranking, visibility, traffic, and conversions to identify trends and growth opportunities.
Manage and maintain SEO processes, including internal linking and technical SEO, in partnership with Product and Engineering teams.
Contribute to SEO content plans for key marketing campaigns and seasonal initiatives.
Support the internal link-building strategy for content.
Work closely with Product, Engineering, and Analytics teams to ensure successful project outcomes.
Manage a team of SEO professionals, including an SEO Executive and freelancers.
Take ownership of projects, tracking, monitoring, reporting progress, and delivering results.
About you
Proven experience in SEO with a strong understanding of best practices for on-page, off-page (link building and other ranking signals), and technical SEO.
A track record of driving innovative approaches and initiatives in SEO strategies and tactics.
Target-oriented with experience in driving and being accountable for performance improvements.
Proficiency in relevant SEO tools (e.g., SEMrush, Ahrefs, SEOWind) and Google Analytics platforms.
Understanding of modern front-end markup, schema, and coding best practices for SEO (HTML, JavaScript, CSS).
Strong presentation skills and the ability to communicate strategic roadmaps to senior stakeholders.
Effective project management skills and experience working with multiple stakeholders.
Technical SEO expertise, particularly within an agile environment.
Strong experience working with content teams and conducting content gap analysis.
Up-to-date knowledge of SEO developments, AI usage in SEO, and algorithmic changes.
Excellent problem-solving skills and an inquisitive mind.
Strong time management and prioritisation skills.
Excellent communication skills with both technical and non-technical audiences.
Ability to effectively manage multiple projects simultaneously.
A genuine passion for digital marketing, content, and prioritising customer needs.
You could be a great fit if
You're a highly motivated and results-oriented SEO expert with a passion for driving organic growth.
You have a strong understanding of the technical aspects of SEO and can effectively collaborate with engineers.
You're a strategic thinker with a proven ability to develop and execute successful SEO campaigns.
You're a data-driven individual who can analyse performance and identify areas for improvement.
You're a strong communicator and can confidently present your ideas to stakeholders at all levels.
You thrive in a fast-paced environment and are comfortable with change and ambiguity.
Interview Process
Our interview process contains the following stages:
Intro Call - 30 minutes
Cross Functional Interviews - 2x 45 minutes
Technical Interview - 45 minutes
Exec Interview - 60 minutes