Senior SEO Strategist

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

Connecting people to local businesses that improve the quality of their lives.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.  
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position

As a Senior SEO Strategist, you'll be responsible for guiding the SEO strategy for our clients and responsible for executing SEO-driven lead generation campaigns for our larger clients. 

Position Responsibilities

• Own strategy and execution on a number of clients with ongoing SEO campaigns with the goal of increasing SEO KPIs: search visibility, visits, leads, on-site behavior metrics, and conversion rate 
• Set monthly strategy for your own clients and coordinate execution between different teams, including Account Management, Copywriting, Web Development, and more 
• Communicate progress and complete technical SEO and strategy requests as they come in from the Account Management team 
• Monitor industry trends and keep the team’s strategy up-to-date on the full breadth of search algorithm factors, including site code and structure, content and onsite factors, backlink profiles, link building, and local SEO signals 
• Train fellow members of the Organic team and new hires, improving their SEO mastery and growth and solving client-related issues, including technical SEO, content development, keyword strategy, and off-site authority building 
• Consult on SEO best practices including content marketing, local SEO, mobile SEO, site migrations, technical SEO, and more 
• Specialize in use of various tools such as Google Analytics, Google Search Console, Screaming Frog, Google Trends, Moz Pro, Yext, and more 
• Other duties as assigned by management

• 2-5 years of experience in strategy and execution of search engine optimization (SEO) 
• Have passed and current Google Analytics Individual Qualification 
• Exemplary organization and time management skills with the ability to handle several projects simultaneously 
• Extreme attention to detail with respect to writing accuracy, grammatical correctness, etc. 
• Strong work ethic and a "do whatever it takes to get the job done" attitude 
• Experience working with the home services industry is a plus 

The total compensation for this salaried non-exempt opportunity includes a base salary range of $68,000 to $75,000, the potential for bonuses, plus benefits. This is our target compensation range and is subject to multiple factors including role, level, experience, and location. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.

We’ve got you covered!

RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 10 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities 
• Anniversary rewards to celebrate milestones 
• Inclusion, Diversity, Equity & Access (IDEA) Committee 
• Awesome team merch! 

About RYNO Strategic Solutions:

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.  

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.  

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.