SEO Account Director

Job title: SEO Account Director

Group: Mindshare Worldwide

Client: Main client - HSBC

Reports to: Business Director
 

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ([email protected]).

If you require any information on what to expect during the interview process, please also reach out to the People Team.

The Role

We have a unique opportunity to raise the bar for SEO across HSBC and some of the biggest brands on the planet eager to showcase their supremacy online. As the SEO Account Director, you’ll be driving the delivery of the SEO strategy with the support of a group of search specialists.

You will be partnering with brands to ensure they have a clear strategy in place to maximize the organic opportunity available, which will include working with brands at varied stages of digital maturity. You will be nurturing a supporting team of SEO specialists who will be practically involved at every level, crawling sites, assessing data and developing solutions to achieve SEO success. You will be responsible for ensuring the standard of delivery is consistent across geographies. You will be assisting with the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving SEO excellence further still.

Responsibilities

-          Develop organic search strategies at a zone level to maximise the SEO performance. These strategies then need to be adapted and rolled out for specific business units. It is vital we’re taking advantage of the short-term opportunities whilst laying strong foundations for future changes in search. 

-          Effective, positive management of a few direct reports and supporting a wider team of SEO specialists.  

-          Build up a constructive, positive rapport with senior client contacts and third-party enablers like content agencies and development teams. 

-          A confident presenter with the ability to take what can often be quite complicated SEO concepts and distilling them down into key actions and outcomes for relevant stakeholders.

-          Commitment to driving initiatives focused on driving share of voice and positive consumer experiences on-site.  

Knowledge & Abilities

-          Experience devising SEO strategies, implementing them and charting subsequent improved business performance. We view our clients’ businesses as our own and we expect you too as well. 

-          Beneficial to have experience working with businesses with multiple business units and an understanding of the complexity of how those businesses overlap from a search perspective.

-          Experience on driving the delivery of SEO strategies which span multiple markets, either within Europe, or globally.

-          Strong knowledge across all areas of SEO from technical to content and digital PR. Depending on the market and the business units, the best opportunities will vary and the subsequent requirements from the SEO team.

-          Ability to demystify SEO to ensure clients and the wider team understand what actions are required to achieve compelling results. An ability to craft and deliver compelling stories.  

-          Line management experience of a couple of direct reports. A track record of supporting the development of these direct reports both in terms of SEO knowledge and broader skills. 

-          Experience with Holistic search and the relationship between SEO and PPC is beneficial. 

-          Experience with a wide range of SEO tools e.g. BrightEdge. 

-          Experience using PowerPoint and delivering presentations to more senior stakeholders.

-          A highly organized and disciplined individual who has a history of leading projects to delivery on time and to standard.

Essential Criteria

• Analytically minded, with the ability to identify trends within data sets
• Highly organised, with strong attention to detail and time management skills
• Able to communicate effectively, and work as part of a team
• Experience using basic features of PowerPoint, Outlook and Excel (e.g. Creating and formatting presentations, sorting and filtering data, creating graphs and tables)

Desirable Criteria

• Any programming or coding knowledge (HTML, CSS, JavaScript, SQL, Python) would be beneficial
• Experience using CMSs such as AEM, Drupal, Shopify
• Understanding of project management principles