SEO & Content Specialist

Join Our Team as an SEO & Content Specialist

Location: North Sydney, NSW

Employment Type: Full-Time

About Us

At I’m In the Right, we’re proud to be Australia’s leading accident management service, supporting not-at-fault drivers nationwide. Since our inception, we’ve helped thousands of Australians navigate the stress and disruption of motor vehicle collisions with ease and confidence.

From 24-hour support and towing to accident replacement vehicles and repair coordination, we handle every step of the process—ensuring our customers never pay out-of-pocket (except for fuel and tolls). We’re passionate about making accident recovery simple, fair, and stress-free.

About the Role

We’re looking for a highly skilled, talented and driven SEO & Content Specialist to join our growing marketing team to drive organic growth, enhance digital visibility, and support marketing initiatives across multiple channels. This role combines strategic SEO planning and execution, with hands-on content creation, analytics and reporting. The ideal candidate will be passionate about search engine optimization, content marketing, and data-driven decision-making

Key Responsibilities

• Conduct keyword research to identify growth opportunities and improve organic visibility.

• Optimise technical and on-page SEO elements to enhance rankings and user experience.

• Manage Google Business Profiles and execute backlink acquisition strategies to boost local and domain authority.

• Ensure compliance with mobile-first indexing, schema markup, and Core Web Vitals.

• Run A/B tests and implement CRO strategies to improve engagement and lead generation.

• Analyse user journeys and site behaviour to reduce drop-offs and increase conversion efficiency.

• Write and optimise website and landing page copy aligned with SEO and paid search objectives.

• Own and deliver a content calendar, producing high-quality blog posts and newsletters that drive traffic and conversions.

• Create compelling ad copy and nurture campaign content for B2B and B2C audiences.

• Monitor and report on SEO and CRO performance using tools like SEMrush, Google Analytics, and Looker Studio.

• Provide monthly insights and recommendations to refine digital strategies and improve ROI

What We’re Looking For

• 3- 5 years hands-on SEO and content experience with proven results in improving rankings, traffic and conversions

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Strong understanding of SEO tools (SEMRush, Ahrefs), Google Analytics, and Google Ads.

• Excellent writing skills with the ability to adapt tone for different audiences.

• Experience with A/B testing, heatmapping tools, and CMS platforms.

• A proactive mindset and ability to manage multiple projects simultaneously.

Why Join Us?

• Be part of a purpose-driven company that genuinely helps people during stressful times.

• Work in a Marking department that is more like a start-up with established business history

• Work in a collaborative, supportive team environment.

• Enjoy opportunities to innovate and grow your digital marketing skills.

• Make a real impact on our brand’s visibility and customer experience.

• We offer Birthday Leave

• Novated Leasing options

• Employee Assistance Program

• Paid Weekly

• Office is footsteps away from transport

Please reach out to our Recruitment team with any questions you may have via HR@imintheright.com.au