SEO Copywriter

As an SEO Copywriter, you’ll shape content that captures the brand voice and earns its visibility. Using research, strategy and smart AI prompting, you’ll craft search-optimised copy that attracts the right audience – turning intent into action.

Responsibilities

Research, rankings and results

• Conduct research to ensure content is accurate, relevant and aligned to search intent
• Create engaging, SEO-friendly copy across category pages, buying guides, campaigns and editorial articles
• Develop SEO content briefs that include keyword targets, search intent, optimisation direction and internal linking opportunities
• Optimise existing content to improve visibility, performance and competitive edge

Human-led AI

• Use AI tools and prompt crafting to improve efficiency, ideation and output quality
• Edit and refine AI-generated content with strong editorial judgement to ensure originality, specificity and brand alignment
• Contribute to evolving best practice in AI-assisted content creation
  Experience is welcome, curiosity is essential. We’ll support and train the right candidate to build confidence in this space.

Brand guardianship

• Be the voice of our brand where every word earns its place
• Uphold quality standards and regulatory compliance
• Turn complex product detail into clear, customer-friendly language

Collaboration and delivery

• Work with Subject Matter Experts to strengthen content accuracy and depth
• Partner with the Content Editor and SEO Team Lead to align with performance goals and editorial standards
• Proofread and refine content from fellow writers
• Upload approved content into CMS platforms and maintain a well-organised content database
• Manage multiple briefs and meet production deadlines

Your experience and skills

• 2+ years’ experience as a Content Writer, Producer or Copywriter
• Degree in Communications, Journalism or similar, or equivalent experience
• Solid understanding of SEO fundamentals including keyword research, search intent and on-page optimisation
• Experience creating or contributing to SEO content briefs is highly regarded
• Familiarity with AI content tools and prompt writing is desirable. We’ll provide training to help you sharpen this skill set
• Ability to write persuasive, audience-focused copy that drives engagement and conversion
• Exceptional editing and proofreading skills
• Highly organised with the ability to juggle multiple deadlines
• Confident working independently and collaboratively
• Experience using CMS platforms

If you can balance creativity with commercial thinking and bring a smart, strategic lens to content, we’d love to see what you can do. Apply now and help us create copy that ranks, resonates and converts.