Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.
LONDON
Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.
MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
THE ROLE
As the SEO Copywriter (English), you will be responsible for creating high-quality, performance-driven English-language content that supports FARFETCH’s organic search goals while maintaining editorial excellence and brand voice. You will write SEO-optimised content such as PLPs, landing pages, product pages, metadata, and brand-focused copy, tailored to both UK and US English audiences.
Working closely with SEO and the LangOps team, you will ensure that all content serves user intent, aligns with strategic keyword frameworks, and reflects SEO best practices. You will be writing transactional content and also help maintain and update existing content, contribute to audits and content planning, and play a role in onboarding and mentoring new team members. This is a fast-paced, detail-oriented role that combines creativity with performance insight.
As AI continues to shape the future of search, this role will also include responsibilities at the intersection of writing and optimising content for both AI search and traditional SEO. You will be helping bridge the two through content innovation, automation, and data-driven execution.