SEO Director

We’re looking for a strategically minded and energising SEO Director to lead our organic performance, building deeper client partnerships, evolving our service, and futureproofing how we deliver SEO.

You’ll be on a clear track to Senior Leadership Team (SLT) membership, with EMI share options available for the right candidate. This is a role for someone who wants to make a real strategic impact — with the flexibility to work four days per week up to full-time.

Salary: £45–60k+ FTE, depending on experience and scope

Working pattern: we can offer full-time, or 4 days per week if that works better for you

Location: Hybrid — we have offices in Lichfield and Manchester, you can work from either, but there will be company meetings in Lichfield

Why this role matters

This is more than a leadership role, it’s a chance to shape the next chapter of organic performance for our agency and our clients.

You’ll be the strategic lead for all things SEO: from technical audits and content strategy to AI-led innovations and scalable service development. You’ll also be a trusted voice to clients, prospects, and the wider team — raising the bar on performance and delivery.

This is a rare opportunity to shape not just SEO performance — but the future of how performance marketing is delivered.

What you’ll be doing

• Lead the SEO strategy across our client base, ensuring everything we deliver is impactful, future-facing, and best-in-class
• Work closely with our SEO Channel Lead and skilled team of SEO, content, and outreach specialists
• Take full ownership of senior client relationships, building trust, joining regular cadence meetings, and providing strategic direction
• Mentor, coach, and lead the SEO team, creating a collaborative, high-performance, and growth-focused culture
• Continuously evolve our SEO service proposition, aligning with market shifts, AI innovation, and cross-channel thinking
• Play a key role in new business and marketing, working directly with the CEO and Senior Leadership Team on pitch strategy and positioning
• Host monthly SEO deep dives and knowledge-sharing sessions for clients, prospects, and the internal team
• Champion the right tools and practices, including GA4, Ahrefs, Screaming Frog, ChatGPT, and emerging AI platforms
• Collaborate cross-channel, working alongside Paid Media, Content, CRO/UX, and Analytics teams to deliver joined-up strategy

What success in the role looks like

• High visibility and trust built with key organic clients in your first 3 months
• Strong leadership of the SEO team, with positive feedback and performance growth
• Regular, high-impact SEO knowledge-sharing sessions delivered
• Tangible contributions to retention, service development, and cross-channel integration
• Active role in driving new business conversations and shaping how we market our organic capability

Who you are

• An experienced SEO leader with a strong track record across strategy, content, and technical SEO, ideally with an agency background
• A confident team manager and mentor, able to coach individuals and inspire a high-performance culture
• Commercially and strategically aware, you understand the broader impact of SEO within marketing and business growth
• Comfortable with senior client relationships, trusted for your insight, clarity, and long-term thinking
• A cross-channel thinker — experience working alongside Paid, Content, UX/CRO, and Analytics is a major plus
• Curious and future-facing, passionate about innovation, AI, automation, and evolving best practices

Why join ClickThrough?

Longer term we can offer a Track to Senior Leadership Team (SLT), EMI share options as part of our growth and long-term incentives

Clear development pathway to shape and grow the future of our organic offering

• SEO is an established core service at ClickThrough, you’ll be leading its next phase of growth and innovation
• Strategic ownership of organic performance across ambitious, high-growth clients
• Smart, collaborative teammates across SEO, PPC, UX, CRO, Content, Analytics, and AI
• Genuine leadership influence on team, service, and strategic direction
• The tools, trust, and flexibility to do your best work
• A growing, well-established agency where initiative and insight are genuinely valued

And finally, all about us

Our mission: To empower brands with AI-powered digital strategies that optimise efficiency, performance, and business growth.

Our vision: To set new standards for digital performance by harnessing AI-powered innovation, led by elite digital marketing talent.

Our values: These guide how we work, lead, and grow together:

• Love clients & inspire loyalty
• Speak your truth & seek feedback
• Be productive & make an impact
• Build relationships and be part of something great

We are committed to building an inclusive team and encourage applications from all backgrounds and experiences.

We create digital strategies that accelerate growth in conversions and performance. Through a 360 approach to marketing, we immerse ourselves in your business before recommending the right strategy.

Our proven experience, combined with our hunger for knowledge, passion for challenge, and dedication to data-led marketing drive us to deliver award-winning service and results.