SEO & GEO Manager

ORGANIC STRATEGY & PROGRAM OWNERSHIP

• Audit and evolve Gabb’s organic search strategy — assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion

• Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals

• Develop and maintain a keyword and topical authority framework that maps to Gabb’s customer acquisition funnel — from parent awareness to device purchase to service upsell

• Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic

• Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization

• Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data

• Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset

• Work with WordPress (primary CMS) and collaborate with developers on technical implementation; a working understanding of SEO-relevant HTML is required, with familiarity with CSS and JavaScript a plus

• Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research

• Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness

• Develop internal linking strategies that distribute authority effectively across the site and improve crawl depth

• Write or direct copywriting for SEO-critical pages, including product pages, category pages, and comparison content

• Develop and execute strategies to increase Gabb’s visibility in AI-driven search experiences including Google AI Overviews, ChatGPT, Perplexity, and emerging LLM-based discovery surfaces

• Optimize content for entity recognition, structured data, and authoritative topical coverage to improve inclusion in AI-generated answers

• Monitor how large language models retrieve, synthesize, and surface content — and adapt Gabb’s content strategy accordingly

• Stay ahead of emerging GEO trends and translate them into actionable experiments

• Build and execute a sustainable link acquisition strategy through editorial outreach, digital PR, content partnerships, and co-marketing with complementary brands in the family and parenting space

• Identify and pursue affiliate and media partner opportunities that build domain authority while supporting brand awareness

• Monitor backlink profile health and disavow toxic links proactively

• Partner with paid media to align organic and paid strategies, share keyword intelligence, and reduce cannibalization

• Work with product and analytics teams to ensure SEO considerations are embedded in new page launches, site redesigns, and CRO experiments

• Participate in growth experiments including landing page split tests and pricing page optimizations, bringing organic traffic data to inform hypotheses

• Support outbound and ABM campaigns with organic content assets and search intelligence where relevant

EXPERIENCE & SKILLS

• 5–7 years of hands-on SEO experience in a growth marketing role, ideally within a consumer brand or e-commerce environment

• Demonstrated track record of measurably growing non-branded organic traffic and improving keyword rankings — specific examples and metrics expected

• Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4

• Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture

• Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks

• Meaningful familiarity with GEO and AI search optimization — not just awareness, but hands-on experimentation

• Proficiency in WordPress; comfort working with developers on technical implementation tasks

• Ability to write or direct high-quality SEO copy: title tags, meta descriptions, headers, and content briefs

• A systems thinker — you assess what exists, identify what’s working and what isn’t, and build on the foundation rather than starting over

• Data-first — every recommendation you make is grounded in evidence and tied to a business outcome

• Intellectually curious about how AI is changing search — you are actively experimenting, not just reading about it

• A strong cross-functional collaborator who can translate SEO concepts for non-technical stakeholders

• Comfortable operating with autonomy in a fast-moving environment where the roadmap evolves quickly

• Genuinely interested in Gabb’s mission and the family technology space