SEO & GEO Web Content Senior Specialist Hybrid

We deliver the best GIS solutions in the world, with the brightest minds on the map. 

What are the issues that matter most to you? Climate change, national security, disaster response? 

At Esri Australia you will work with people at the forefront of these issues, connect them with the best tech and solutions and get an inside look into the real-world challenges that shape our future. 

We turn problems into opportunities, and that takes two things: 

• The most powerful GIS technology and solutions. 
• Driven, talented, and passionately curious people.  

Here we connect them, and that’s how we achieve incredible things for communities, economies, and for your career. 

About the Role

We’re looking for a SEO & GEO Web Content Senior Specialist to improve how Boustead Geospatial’s websites are found, understood, and chosen across search engines and AI-driven discovery. This role is perfect for someone who brings together a deep understanding of web content best practice, hands-on experience in SEO/GEO optimisation and strong UX/UI thinking to improve how content performs online. 

Reporting to the Digital and Operations team, you will work very closely with the Integrated Communications team to shape and optimise content for the web. You’ll help ensure content is not only well written and on brand, but also structured for usability, discoverability and engagement. From improving page layouts and user journeys to applying SEO, GEO and content design best practices, you’ll play a key role in making our digital experiences more intuitive, visible and effective. 

This is a great opportunity for someone who enjoys working across content, digital and stakeholder teams to lift the quality of web experiences and influence how content is created for a modern digital environment. 

SEO, GEO/AEO Strategy and On-site Execution 

• Optimise website content using best practice in SEO, GEO and content design to improve discoverability, engagement and conversion. 
• Review and uplift page structure, headings, metadata, internal linking and on-page copy to support search intent and user needs. 
• Partner with the Integrated Communications team to adapt and refine content so it performs effectively in a web environment. 
• Identify content improvement opportunities through analytics, search insights and performance data. 
• Help establish and maintain web content standards, templates and optimisation guidelines. 

Website experience and stakeholder support 

• Make recommendations to improve user journeys, page effectiveness and conversion pathways across the website. 
• Support the creation of web experiences that are accessible, intuitive, on brand and aligned with audience expectations. 
• Apply UX/UI and usability best practices to improve page layouts, navigation, readability and overall user experience. 
• Review existing pages and new web content to ensure they meet digital best practice for both experience and performance. 
• Work with digital and technical stakeholders to help translate business and user needs into effective web outcomes.  

About You  

You are a detail-oriented, digitally minded content professional with a passion for creating clear, effective, and high-performing web experiences. You combine strong writing capability with a practical understanding of SEO, GEO, and digital marketing, enabling you to create content that performs for both users and the business. 

What we need from you:  

• 4+ years in web content, SEO, digital copywriting, content design, or website optimisation (B2B/tech/agency experience is a bonus). 
• Experience writing website copy, landing pages, CTAs, forms, navigation labels, and microcopy. 
• Good understanding of UX principles, usability, information architecture, and web content best practice. 
• Strong understanding of SEO fundamentals, including keyword research, intent mapping, on-page optimisation, internal linking, and content architecture. 
• Practical experience applying GEO/AEO techniques to improve performance in AI-assisted search. 
• Hands-on experience using CMS platforms (WordPress, Drupal, Contentful, AEM, Sanity, etc.). 
• Experience with tools such as Google Search Console, analytics platforms, Hotjar, or similar to diagnose performance and prioritise improvements 
• Relevant tertiary qualifications in marketing, communications, digital media, journalism, or a related field. 
• Excellent written and verbal communication skills. 
• Strong stakeholder skills and ability to work collaboratively. 
• Bonus: experience with component-based websites, design systems, or structured content models. 
• You must hold current permanent and full-time working rights in Australia. 
• Attitude and behaviour align with Esri Australia’s core values. 

Please refer to the attached position description below for more information.

Discover how our values shape our impact, your journey begins with one click here: Our people  

No recruitment agencies please.

We are managing this recruitment process internally and will not accept unsolicited CVs or candidate introductions from agencies.