SEO Lead

Job Type

PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.

Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe. 

Summary of Position:

The SEO Specialist will drive SEO efforts for the company, including onsite and off-site optimization, keyword expansion research, and content optimization and integration. This role will support our brands PetSafe, SportDOG, and Kurgo by conducting deep dives into priority growth products and categories to uncover opportunities that maximize organic search performance. This role partners closely across the organization with Digital Marketing, Digital Content Writers, Brand Marketing, Creative Services, Social Media, and PPC teams.

Responsibilities:

· Drive SEO initiatives based on measurable business impact

· Leverage AI responsibly in SEO by:

o Using AI tools to enhance content production and technical workflows

o Adapting SEO strategies to account for AI-powered search features and evolving SERP behaviour

· Educate cross-functional teams on SEO opportunities and best practices

· Conduct keyword research to inform content strategy and guide content teams

· Identify, review, and recommend solutions for technical SEO issues, including:

o Hreflang implementation

o Canonical URLs

o XML sitemaps

o Robots.txt

o 301 redirects

o Schema markup

o Internal and external linking strategies

o International CMS architectures and country/language URL structures

o Title tag and metadata optimization

· Provide recommendations to optimize website content, landing pages, and paid search copy

· Lead off-page optimization initiatives, including link-building strategies

· Collect, analyse, and report on SEO performance metrics, including traffic and search rankings

· Collaborate with Social Media and PPC teams to maximize campaign performance

· Partner with digital content teams and writers to optimize content quality and discoverability

· Stay current on search engine trends, algorithm updates, ranking changes, and measurement tools

· Use analytics platforms such as BrightEdge, Conductor, Moz, Screaming Frog, and similar tools to track performance, test improvements, and continuously optimize SEO outcomes

Qualifications:

· 5+ years of experience delivering SEO value within an organization, agency, or client environment

· Proven track record of SEO success demonstrated through reporting and campaign results

· Strong knowledge of Google Analytics and other SEO and performance reporting platforms

· Solid understanding of both Digital and Traditional Marketing practices

· Experience working cross-functionally to develop and execute integrated SEO strategies

· Strong presentation skills with the ability to influence and educate stakeholders

· Excellent collaboration, communication (written and verbal), and interpersonal skills

· Effective time management, prioritization, and organizational capabilities

· Ability to translate complex technical concepts into clear, actionable guidance and training materials

· Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word

#LI-Remote

BENEFITS:

Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.