SEO Lead
PlayAIAbout PlayAI
PlayAI (formerly PlayHT) is building state-of-the-art generative voice and conversational AI products. Our platform empowers businesses and developers to create human-like AI voice agents. We’re backed by top investors (YC W23, $20M seed) and have scaled revenue 20x over the past two years. Now, we're scaling even faster — and looking for a scrappy, strategic SEO Lead to take our organic growth engine to the next level.
The Role
We already have strong SEO foundations in place — but we believe there’s a much bigger opportunity ahead.
As SEO Lead, you will build on what's working, develop novel strategies, and lead a cohesive SEO vision across PlayAI’s product-led growth (PLG), B2B sales, and API businesses.
You'll work cross-functionally with marketing, sales, growth, engineering, and leadership — and your ability to communicate clearly, align teams, and drive action will be critical to your success.
This is a full-time, in-person role based in our Palo Alto office.
What You’ll Own
Lead and evolve PlayAI’s full SEO strategy across all growth motions: PLG, B2B sales-led, and developer/API acquisition.
Build on our existing SEO efforts while identifying and driving high-impact growth initiatives.
Develop and test novel SEO strategies — not just follow traditional playbooks — to expand PlayAI’s organic reach and authority.
Conduct comprehensive SEO audits to identify technical and content improvement opportunities.
Implement and oversee on-page, off-page, and technical SEO tactics, including link-building, meta-tagging, structured data, and internal linking improvements.
Continuously recommend and execute changes to website architecture, content, linking strategy, and site speed to maximize SEO performance.
Collaborate closely with content, marketing, growth, and engineering teams to align SEO into all stages of the user journey, from discovery to conversion.
Keep up-to-date with SEO trends, search engine algorithm changes, and emerging growth strategies.
Analyze and report SEO performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools — and drive decision-making based on insights.
Measure everything — tie SEO efforts directly to business metrics like traffic, signups, leads, and revenue — and communicate performance clearly to leadership.
Move fast, test aggressively, and push beyond standard tactics to unlock new growth channels.
What We're Looking For
5+ years of SEO experience, ideally in fast-paced SaaS, API platform, or AI/tech environments.
Proven success scaling organic acquisition and connecting SEO work to real business outcomes.
Strong technical SEO expertise — comfortable partnering with engineers on execution.
Deep understanding of how SEO supports different motions (PLG, sales, developer/API) across the funnel.
Highly entrepreneurial, creative, and scrappy — you thrive in a fast-moving environment and think beyond "checklist SEO."
Excellent communicator — you can align priorities across teams and present complex SEO concepts clearly to non-technical stakeholders.
Data- and impact-driven — you make decisions based on performance and move quickly to iterate.
Passion for AI, voice technology, and building next-generation products.
Must work full-time in-person from our Palo Alto office (this is not a remote or hybrid role).
Why PlayAI?
Own and scale SEO at one of the fastest-growing startups in generative AI.
Work across multiple business lines — PLG, enterprise sales, and developer ecosystems.
Join a culture built for builders, doers, and innovators who love taking ownership.
Competitive salary and full benefits (health, dental, vision).
Work alongside top-tier product, engineering, marketing, and leadership teams in an exciting, high-growth environment.