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SEO & LLM Optimization Specialist

Sonar
Full-time
On-site
Austin, Texas, United States
Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture.  We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily. 
We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly. 

And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Why You Should Apply

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.

The Impact You Will Have

As an SEO and LLM Optimization Specialist, your impact will be significant in enhancing Sonar's digital presence and ensuring our content is strategically positioned within both traditional search engines and the latest AI-driven search models. By executing comprehensive SEO strategies, you will ensure our webpages and blog posts are optimized for maximum visibility and performance, supporting the organic growth of our audience.

Your expertise in monitoring AI-generated responses and structuring content for enhanced readability and authority will help Sonar stay ahead in the rapidly evolving landscape of AI-based search tools like ChatGPT, Perplexity, and Gemini. Additionally, your ability to track SEO KPIs and generate insightful reports will provide valuable data-driven guidance to content, web, and product marketing teams, facilitating informed decision-making and strategic planning. Through cross-team collaboration and staying updated on industry trends, you will contribute to Sonar's continuous improvement and innovation in digital marketing and discoverability.

What You Will Do Daily

    • Conduct keyword research to support product, solution, and documentation content.
    • Optimize existing pages and blog posts for SEO best practices.
    • Help maintain and expand technical SEO health (metadata, structured data, internal linking, etc.).
    • Support regular site audits using tools like Ahrefs, GSC, and Screaming Frog.
    • Monitor Sonar visibility in AI-generated responses (ChatGPT, Perplexity, Gemini, etc.).
    • Assist in structuring content for LLM readability (e.g., FAQ blocks, clear summaries, authoritative tone).
    • Track and document brand citations or mentions within LLM search tools.
    • Track and report SEO KPIs (traffic, rankings, click-through rates, content performance).
    • Support the creation of dashboards or recurring reports on organic and AI-based discovery.
    • Share insights to help inform content, web, and product marketing teams.
    • Collaborate with the content team to align keyword strategy with messaging priorities.
    • Work with developers and web teams to implement technical changes or experiments.
    • Stay informed on industry trends around SEO and LLM discoverability and share learnings internally.

The Experience You Will Need

    • Direct, hands-on experience negotiating partnerships specifically with or for major AI Foundation Model / LLM providers.
    • Experience with data licensing, IP licensing, technology collaboration in the AI space.
    • Deep understanding of the AI landscape, with specific, in-depth knowledge of Foundation Models / Large Language Models (LLMs): key providers (OpenAI, Anthropic, Google DeepMind, etc.), model capabilities & limitations, common APIs, typical partnership structures, and legal considerations.
    • Established network within the AI / LLM developer community.10+ years of experience in business development, strategic alliances, technology partnerships, or related fields, preferably within the AI/ML and data science domains.
    • Proven track record of successfully defining, negotiating, closing, and managing high-impact, technology-centric partnerships, ideally including experience working directly with AI/ML platform or model providers.
    • Strong foundational knowledge of the software development lifecycle and ecosystem.
    • Demonstrated ability to engage effectively with partners at both a deep technical level (understanding model architectures, APIs, integration challenges) and a strategic business level.
    • Experience leading complex deal negotiations, including interpreting legal documents and working collaboratively with legal counsel on terms related to IP, data usage, liability, and service levels, particularly in the context of AI/ML services.
    • Proven experience leading or significantly contributing to cross-functional teams to orchestrate and execute complex partnerships. Strong experience working directly with Product Management and Engineering/Research teams.
    • Exceptional communication, presentation, negotiation, and relationship-building skills, with experience influencing stakeholders at various levels, including senior executives.
    • Ability to thrive, lead initiatives, and execute in a fast-paced, rapidly evolving, and often ambiguous technological landscape.

Why You Will Love It Here

    • Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!). 
    • Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains. 
    • We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
    • We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
    • As the leader in our field, our products and services are as strong as our internal team members.
    • We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.

Benefits of Working With Sonar

    • Flexible comprehensive employee benefit package that is 90% paid by the company.
    • We encourage usage of our robust time-off allocations.
    • We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
    • Generous discretionary Company Growth Bonus, paid annually.  
    • Fully paid parking in the heart of downtown Austin, Texas.
    • Global workforce with employees in 20+ countries representing 35+ unique nationalities.
    • We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
We Value Diversity, Equity, and Inclusion:

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.

We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US. 

Applications that are submitted through agencies or third party recruiters will not be considered.  

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