SEO & PPC Specialist (US Based Client)

Employment Type: Full-Time Employment
Work Setup: Onsite onboarding for two weeks, followed by a transition to a remote setup.
Work Schedule: Night Shift (Following U.S. Eastern Time Zone)
Location: Eastwood, Libis, Quezon City
Salary Package: 60,000 PHP to 75,000 PHP/Monthly

Position Overview:

The SEO & PPC Specialist will lead both organic and paid growth efforts for the client. This role requires hands-on management of search and performance marketing campaigns, advanced SEO expertise, and the ability to collaborate cross-functionally on client strategy, CRO, and reporting.

Duties and Responsibilities:

Paid Search & Paid Social (PPC)

• Architect and scale campaigns across Google Ads (Search/Shopping/PMAX/YouTube), Microsoft Ads, and performance social (Meta, LinkedIn, TikTok) when useful for intent capture.
• Develop audience strategy: RLSA, CRM match lists, in-market, lookalikes, exclusions; build always-on brand defense.
• Own structure, bidding, and budgets: portfolio and value-based bidding (tROAS/tCPA), seasonality adjustments, rules/scripts.
• Product feed management for Shopping: diagnostics, schema, GMC policy compliance, and feed enrichment.
• Create and iterate landing pages with CRO best practices; run A/B and multivariate tests (copy, layout, offer).
• Build experimentation roadmaps: hypothesis → design → QA (tags, events) → run → analyze → ship learnings.

Organic Search (SEO)

• Lead technical SEO: site audits, Core Web Vitals, crawl budget, indexation, internal linking, sitemaps, robots, hreflang, canonicalization.
• Schema strategy (Product, FAQ, HowTo, Article, Organization) to win rich results and CTR.
• Content strategy with E-E-A-T: opportunity sizing, keyword clustering, content briefs, on-page optimization, topical authority mapping.
• Local SEO (GBP/“Google Business Profile”): listings, NAP consistency, reviews, and local landing pages.
• Ethical link acquisition: digital PR, partnerships, and high-quality editorial placements.

Measurement & Insight

• Implement and maintain GA4, Google Tag Manager, Google Ads Conversions/Enhanced Conversions, Microsoft UET; ensure server-side tagging where applicable.
• Create a clean source-of-truth model for CAC/ROAS/CPL with UTMs, offline conversion imports, and CRM integration.
• Build dashboards (Looker Studio/Power BI) and weekly insight packs with clear actions, not just charts.
• Own attribution sanity: triangulate GA4, ad platform data, and simple MMM/baseline tests for budget decisions.

Collaboration

• Partner with Product & Sales to align funnel stages, offers, and lead qualification.
• Work with Creative to brief ad/LP concepts; with Web Engineering on SEO/UX fixes; with RevOps on lifecycle and lead routing.
• Champion privacy-first growth: consent management, data minimization, and compliance with GDPR/CCPA.

Success Metrics (you’ll help set targets)

• Paid: ROAS, tROAS goal attainment, CAC/CPL vs. target, CTR, CVR, Quality Score, Impression Share (absolute top for brand), incremental lift tests.
• Organic: Non-brand organic sessions, share of voice on priority clusters, ranking distribution, revenue/assisted conversions, CWV pass rate, index coverage & error resolution velocity.
• CRO: Lift per experiment, win rate, learning velocity, and revenue impact per 100 sessions.
• Ops: Tag health score, dashboard adoption, forecast accuracy (±10–15% vs. actuals).

Qualifications:

• 5+ years hands-on in mixed SEO + PPC roles; you’ve directly managed $500k–$5M+ annual spend.
• Fluency with: Google Ads (including PMAX), Microsoft Ads, SA360 or equivalent, GMC, GA4, GTM, Search Console, Bing WMT, Looker Studio, Hotjar/Clarity, Optimizely/VWO/Google Optimize successor, Screaming Frog/Sitebulb, Ahrefs/Semrush, Sheets/Excel.
• Strong CRO and landing page chops; working knowledge of HTML/CSS basics and site performance fundamentals.
• Comfortable building forecasts, cohort analyses, and test plans; you can tell a story with data and call decisions.
• Clear, concise communicator; bias to action; documented track record of moving core business KPIs.
• Bachelor’s degree (4-year) preferred in Marketing, Advertising, Communications, Information Systems, or a related field; or equivalent hands-on experience. Current platform certifications (e.g., Google Ads, GA4/GTM) may substitute for a degree when paired with 4–7 years relevant experience.

Nice To Have:

• Server-side tagging, BigQuery, Python for analysis, or lightweight SQL.
• Experience with Shopify/Headless CMS, Webflow, or modern React-based stacks.
• B2B lead gen and e-commerce experience.
• International SEO (hreflang), multi-subdirectory architecture, and marketplace feeds.

Software Expertise:

• Ad Platforms: Google Ads, Microsoft Ads; Meta/LinkedIn/TikTok (as needed), Google Merchant Center
• Analytics & Tagging: GA4, Google Tag Manager, Google Ads Conversions/Enhanced Conversions, Microsoft UET (server-side tagging where applicable)
• SEO Tools: Google Search Console, Bing Webmaster Tools, Ahrefs/Semrush, Screaming Frog/Sitebulb, Google Business Profile
• CRO & UX: A/B & multivariate testing (Optimizely/VWO/Optimize successor), Hotjar/Microsoft Clarity
• Reporting: Looker Studio or Power BI; Sheets/Excel
• Web & PM (client stack): WordPress, WP Engine, GitHub, Basecamp

WHY INTELASSIST?
We grow together. We value your effort. We aim to empower you.