SEO & SEM Specialist

Digi Solutions is seeking a talented and motivated SEO & SEM Specialist to join our team in Baltimore, Maryland. As an SEO & SEM Specialist, you will play a pivotal role in optimizing our clients' websites for search engines, managing pay-per-click (PPC) advertising campaigns, and driving organic and paid traffic to achieve their online marketing goals.

Key Responsibilities:

1. SEO Strategy:

   • Conduct keyword research to identify opportunities for website optimization.
   • Perform on-page and off-page SEO activities to improve website rankings.
   • Create and implement SEO strategies tailored to individual client needs.
   • Monitor and analyze website performance using SEO tools and analytics.
      

2. SEM Management:

   • Develop and manage PPC advertising campaigns on platforms like Google Ads and Bing Ads. 
   • Have the ability to run ads on social media platforms including, but not limited to, Meta, LinkedIn, TikTok, and X
   • Optimize ad copy, keywords, and landing pages to improve campaign performance.
   • Monitor ad budgets, bids, and ROI to ensure cost-effectiveness.
   • Stay up-to-date with industry trends and best practices in SEM.
      

3. Content Optimization:

   • Collaborate with content creators to optimize website content for SEO.
   • Ensure that content is keyword-rich, relevant, and engaging.
   • Conduct content audits and make recommendations for improvements.
      

4. Reporting and Analysis:

   • Generate regular reports on SEO and SEM performance using data and analytics.
   • Provide insights and recommendations for continuous improvement.
   • Monitor and track key performance indicators (KPIs) to measure success.
      

5. Client Communication:

   • Communicate SEO and SEM strategies and results to clients in a clear and understandable manner.
   • Address client questions and concerns promptly and professionally.
   • Build strong client relationships and act as a trusted advisor.

Qualifications:

• Bachelor's degree in marketing, business, or a related field (preferred).
• Proven experience in SEO and SEM, including keyword research, on-page/off-page optimization, and PPC campaign management.
• Proficiency in SEO and SEM tools and platforms (e.g., Google Ads, Google Analytics, SEMrush, Moz).
• Strong analytical skills and the ability to interpret data to drive insights and actions.
• Excellent communication and client management skills.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
• Up-to-date with industry trends and best practices.

Why Join Digi Solutions:

• Competitive salary and benefits package.
• Opportunity to work with a diverse portfolio of clients and industries.
• Collaborative and innovative work environment.
• Ongoing training and professional development opportunities.
• A chance to make a meaningful impact on clients' online success.

If you are a dedicated SEO & SEM Specialist looking to join a dynamic team and contribute to the success of our clients, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and qualifications to support@digi-solutions.com.

Digi Solutions is an equal opportunity employer. We welcome applicants from all backgrounds and experiences to apply.