SEO Specialist

Job Description 

Summary

• Support the organic channel results and help to develop strategies to grow organic traffic and revenue 

• Conduct competitive analysis 

• Identify SEO gaps in our product portfolio and partner with merchandising on keyword opportunities 

• Build and present SEO performance narratives to leadership, Technical SEO 

• Audit site health and prioritize technical fixes with the dev team 

• Manage URL structure, canonicalization, and internal linking strategy 

• Support SEO workstream for major platform initiatives (ex. Shopify) 

• Monitor Core Web Vitals and page speed across key pages 

Content & On-Page 

• Develop keyword strategies for PLPs, LPs, and blog content 

• Partner with the content team on an editorial calendar aligned to search intent 

• Optimize existing pages for rankings and conversions (not just traffic - we care about revenue) 

• Build landing pages that balance SEO value with conversion goals 

Analytics & Reporting 

• Track rankings, traffic, and revenue attribution 

• Build dashboards that tell a story 

• Identify trends early and propose action plans 

Experience

• 3+ years SEO experience, preferably in ecommerce 

• Deep experience with technical SEO (crawlability, indexation, site architecture) 

• Proficiency with SEO tools (SEOClarity, Screaming Frog, GSC, Ahrefs or SEMrush) 

• Strong analytical skills - comfortable in GA4 and can pull your own data 

• Proven ability to move from research → strategy → execution independently 

• Clear communication skills - can explain SEO to non-technical stakeholders 

• Experience managing SEO through site migrations or significant platform changes (big plus) 

Nice to Have

• Experience in home goods, home improvement, or custom products verticals 

• Familiarity with BigQuery or SQL for deeper analysis 

• Content strategy experience 

• Understanding of how SEO interacts with paid search and overall channel mix