SEO Specialist

Berkshire Hathaway Automotive Marketing is seeking a talented SEO Specialist to join our in-house Digital Marketing team in Irving, TX. This role focuses on driving organic growth, improving search visibility, and supporting large-scale dealership websites through technical SEO, content optimization, analytics, and emerging AI-driven search strategies. 

This is a full-time, in-office position and will be onsite at our Marketing Office in Irving, Texas. 

Benefits: 

• Paid training and development 
• Brand new, state-of-the-art office 
• Career growth opportunities 
• Medical and dental coverage 
• Employee Recognition 
• Paid vacation 
• 401(k) with company match 

Why Join Us? 

• Work for a Berkshire Hathaway company with long-term stability 
• Be part of a centralized, high-impact digital marketing team 
• Gain experience with enterprise-scale SEO and AI-driven search 
• Competitive compensation and comprehensive benefits

What You’ll Do 

• Working knowledge of SEO, GEO, Local SEO, and Technical SEO, including optimization for AI-powered and local search experiences. 
• Optimize website content, landing pages, blogs, and local pages for organic search 
• Conduct keyword research, competitive analysis, and performance tracking 
• Analyze results using Google Analytics 4 (GA4), Google Search Console, and Looker Studio 
• Identify and resolve technical SEO issues in collaboration with CMS and website teams 
• Support Google Business Profile and local SEO initiatives 
• Leverage Generative AI tools (ChatGPT, Perplexity, Gemini, etc.) for keyword research, content optimization, and search insights 
• Stay current on SEO best practices, algorithm updates, and AI-powered search trends 

What We’re Looking For 

• Bachelor’s degree in Marketing, Business, or a related field 
• 1–3 years of SEO experience with proven results 
• Strong understanding of technical SEO, on-page optimization, and analytics 
• Hands-on experience with GA4, Google Search Console, and keyword research tools 
• Familiarity with Generative AI tools for SEO and content workflows 
• Experience with SEMrush, WordPress, Looker Studio, or email platforms is a plus 
• Strong analytical, writing, and communication skills 
• Ability to manage multiple projects by multi-tasking, effective time management and prioritizing workload 
• Ability to adjust set priorities and adjust workflow as required 
• Experience with marketing and advertising software for client and project management a plus 

Who We Are:

Berkshire Hathaway Automotive is one of the largest groups of affiliated dealerships in America, with over 100 franchises in 10 states. The Berkshire Hathaway Automotive affiliated dealerships set the industry standard for operational excellence, financial performance and an unmatched customer experience within franchised automobile dealerships. Using extensive experience, innovative strategies and technological expertise, Berkshire Hathaway Automotive works to assure its affiliated dealerships obtain and maintain position as leaders and trendsetters in the automotive field. The company focuses on building resilient and adaptive business models that cultivate engaged, strong and proactive leadership.