SEO Specialist

About the Role:

We seek an experienced SEO Specialist to lead our search engine optimisation strategy and initiatives. This role is ideal for a digital marketing generalist who possesses a broad skill set in online marketing, with a deep focus on SEO. The SEO Specialist will be responsible for improving our organic search rankings, driving website traffic, and increasing conversion rates. This position requires a blend of technical, creative, and analytical talents to optimise website architecture, content, and linking strategies.

Responsibilities:

• Develop and execute a comprehensive SEO strategy, including keyword research, link-building, content creation, and technical SEO audits.
• Collaborate with content creators to ensure SEO best practices are followed and to identify new content opportunities.
• Analyse performance metrics to understand SEO strategy performance and adjust plans accordingly.
• Stay updated with the latest industry trends and changes in SEO best practices and adjusting strategies to accommodate these changes.
• Conduct competitor analysis to benchmark performance and identify areas of opportunity.
• Work alongside the web development team to ensure SEO best practices are implemented in code and during the website development.
• Monitor and analyse SEO reports, using tools such as Google Analytics, SEMrush, or Ahrefs, and report on performance to senior management.

Qualifications:

• Proven experience as an SEO Specialist or similar role in digital marketing.
• Comprehensive knowledge of standard and current SEO practices, performance analysis and digital marketing tools.
• Proficiency in web analytics software and keyword tools.
• Experience with content management systems and an understanding of the technical elements of website architecture.
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Exceptional communication and collaboration abilities.
• Self-motivated with a passion for SEO and digital marketing trends.

What We Offer:

• Competitive salary and benefits package.
• Flexible working arrangements.
• Opportunities for professional development and growth.
• A dynamic and supportive team environment.

If you are passionate about SEO and digital marketing, and have a knack for driving organic growth, we would love to hear from you. Please submit your CV and a cover letter explaining why you are the ideal candidate for this role.