SEO Specialist

Title: SEO Specialist

Reports to: Director of Marketing

Location: Atlanta, GA

Workstyle: Hybrid; 3 days in office

Classification: Exempt

Pay Range: $80-$90k

Who We Are 

At Extu, we're passionate about empowering mid-market businesses to achieve channel marketing greatness. We're a growing team fueled by a collaborative spirit, a drive for results, and a commitment to making a real difference (see our values https://extu.com/about/). This is your chance to join a team that's dedicated to innovation and helping others win! 

Position Overview:  

We’re seeking a strategic and hands-on SEO Specialist to drive organic growth through advanced search optimization, AI-powered workflows, and high-quality copywriting. This role blends technical SEO expertise with strong content and writing skills, leveraging AI tools to scale content production, improve search visibility, and adapt to the evolving search landscape.

You’ll own the execution of SEO initiatives across Extu’s digital presence, with a strong emphasis on local SEO, AI-assisted optimization, and search-driven copywriting. You’ll collaborate closely with marketing, content, development, and sales teams to ensure SEO strategies align with business objectives and modern search behavior with a focus on ensuring Extu appears prominently across traditional search engines and emerging AI-powered discovery platforms (e.g., generative search, AI assistants, and answer engines).

Duties and Responsibilities: 

• Develop, implement, and execute SEO strategies aligned with Extu’s marketing goals, including local SEO and AI-driven/generative search experiences.
• Translate high-level SEO strategy into actionable plans across content, technical SEO, and on-page optimization.
• Conduct keyword, topic, and search intent research using traditional and AI-powered tools to inform content and conversion strategy.
• Perform regular technical SEO audits and partner with development teams to address crawling, indexing, performance, and structured data issues.
• Write, edit, and optimize SEO-driven copy while ensuring on-page elements (metadata, headers, internal linking, schema) follow best practices.
• Balance keyword optimization with brand voice, clarity, and conversion effectiveness.
• Optimize content structure, schema, entities, and brand signals to improve visibility and citation in AI-powered search results and assistants.
• Monitor Extu’s presence across AI-driven search platforms and adjust SEO strategies accordingly.
• Collaborate with content, brand, PR, and marketing teams to develop SEO-focused content, optimize existing assets, and build topical authority.
• Own and optimize local SEO initiatives, including Google Business Profiles, local landing pages, and directory listings.
• Support link-building and authority growth through high-quality backlink and local citation opportunities.
• Track, analyze, and report on SEO performance metrics, using insights to continuously refine strategy and adapt to evolving search behavior and technology.

Qualifications: 

• Bachelor's degree in Marketing, Communications, or a related field (required).
• 5+ years of experience in SEO management with a proven track record of success.
• Strong understanding of SEO principles and best practices (keyword research, on-page optimization, link building), including a deep knowledge of local SEO strategies.
• Experience with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush).
• Excellent analytical and problem-solving skills.
• Strong communication, collaboration, and leadership skills.
• Ability to work independently and manage multiple projects simultaneously.
• Passion for SEO and a desire to stay ahead of the curve.

Bonus Experience: 

• Experience optimizing content for B2B or SaaS audiences.
• Familiarity with WordPress or other CMS platforms.
• Experience or strong interest in optimizing brands for generative search, AI assistants, or answer-based discovery platforms.
• Experience with social platforms such as LinkedIn, TikTok, Facebook, or Instagram.
• Understanding of Agile or other project management methodologies.

Working conditions 

• Indoors, climate-controlled office

 What we bring to the table:

• Career Growth Opportunities 
• Charitable work – all team members have one day per calendar year to work with their charity choice. In addition, we partner Children’s Healthcare of Atlanta, Agape, and other local charitable organizations throughout the year depending on the office location/region.
• A phenomenal employee rewards and recognition program.
• We recognize Star Performers quarterly and Elite Performers every year.  

Join our team of passionate marketers and embark on an exciting journey where your creativity and passion for design will contribute to our continued success and growth.

Extu does not discriminate on the basis of race, color, creed, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, marital status, age, veteran status, protected veterans, military service obligation, citizenship status, individuals with disabilities, or any other characteristic protected by law applicable to the state in which you work. We just want to work with good people who aim to be better, and make it better, every day.