SEO Specialist Team Lead

Job Title: SEO Specialist Team Lead

Location: US or Canada (Remote)

Contract: Full-time

About Us 

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa. 

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience. 

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology. 

Position Summary

The SEO Team Lead is a dual-impact role designed for a seasoned expert who can drive exceptional client results while fostering the growth of a high-performing SEO team. You will serve as the primary strategic lead for a dedicated book of clients—managing monthly optimizations, quarterly recaps, and content strategies—while simultaneously overseeing a team of SEO Specialists. As a Team Lead, you are responsible for maintaining operational excellence, ensuring Task Completion SLAs are met across your team, and mentoring staff on best practices. You will act as a senior point of escalation for Account Managers and work cross-functionally to refine our SEO product offering in an ever-evolving digital landscape.

Key Responsibilities

Team Leadership & Mentorship

• People Management: Supervise and mentor a team of SEO Specialists, providing guidance on complex technical issues and fostering professional growth.
• Operational Oversight: Manage team workflows and task distribution to ensure all client deliverables are completed on time and meet internal quality standards (SLA management).
• Knowledge Transfer: Facilitate regular training sessions on the latest SEO trends, algorithm updates, and industry best practices to keep the team at the cutting edge.
• Onboarding: Assist in the hiring, onboarding, and integration of new team members into the SEO department.

Client Portfolio Management (Direct Execution)

• Monthly Fulfillment: Execute high-level SEO work for a personal book of clients, including metadata refinement, content updates, and blogging strategies based on specific service packages.
• Quarterly Performance Recaps: Analyze and present deep-dive organic performance reports to stakeholders, translating data into long-term growth strategies.
• Technical Auditing: Lead advanced audits using ScreamingFrog, GSC, and GA4 to identify and resolve critical site issues for your clients.

Cross-Functional Strategy

• Account Partnering: Collaborate with Account Managers to address performance fluctuations and provide high-level resolution paths for identified issues.
• Process Improvement: Identify opportunities to streamline SEO processes, improve site performance across the client base, and refine the department’s tactical playbook.

Required Qualifications and Experience

Leadership & Professional Experience

• Experience: 4+ years of dedicated SEO experience, with at least 1 year in a lead, supervisory, or mentorship capacity.
• Portfolio Management: Proven track record of successfully managing multiple high-priority clients or stakeholders simultaneously.
• Strategic Expertise: Deep mastery of technical SEO, keyword research, and content strategy, with the ability to teach these concepts to others.

Technical & Core Competencies

• Education: BA or BS degree required; advanced degree is a plus.
• Tool Proficiency: Expert-level knowledge of Google Search Console, Google Analytics (GA4), and ScreamingFrog.
• Communication: Exceptional presentation and interpersonal skills, with the ability to bridge the gap between technical execution and client-facing business goals.
• Problem Solving: An agile, proactive problem solver who can handle team-level escalations and complex technical roadblocks with ease.
• Organizational Skills: Superior time-management skills to balance personal client work with the administrative and coaching needs of a team.

Working for us 

At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills - and we thrive when we work together with openness, trust, and respect. 

Here, you’ll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You’ll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth. 

We celebrate the different ways people contribute and encourage everyone - from every background - to bring their authentic self to work. Because when we collaborate, challenge each other, and share what we know, we build something better together. 

If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in - come join us. 

In accordance with applicable pay transparency laws, we are committed to providing clear and equitable compensation information. For this remote position, the expected salary range is $60,000 - $67,000 USD, depending on location, experience, and qualifications. This role may also be eligible for additional compensation such as bonuses, commissions, or equity, as well as a comprehensive benefits package. Candidates applying from jurisdictions with specific pay disclosure requirements (e.g., California, Colorado, New York, Washington, Illinois, British Columbia) will receive location-specific compensation details in compliance with local laws.

Equal Opportunity Employer Statement: 

Cyncly is committed to equal opportunity and does not discriminate based on race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law. 

Applicants must be legally authorized to work in the country in which they are applying to work (United States or Canada). This role is not eligible for employer sponsorship now or in the future.