SEO Strategist

As the SEO Strategist at OuterBox, you will own and execute the SEO strategy for the internal OuterBox brand. This role combines deep technical SEO expertise, creative content development, and emerging AI-driven search optimization to help OuterBox dominate the digital marketing landscape.

You’ll be both strategist and tactician, hands-on with keyword research, on-site optimization, link building, content writing, and off-site reputation management on channels like Reddit and Quora.

KPIs:

• Organic MQL growth
• Non-branded organic traffic
• Keyword rankings
• AI Visibility/share of voice
• Inbound link growth
• Domain authority growth
• Technical SEO health score
• Brand visibility

Job Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• SEO Strategy & Execution
• Develop and execute comprehensive SEO plans to grow organic traffic, leads, and brand authority for OuterBox.com.
• On-Site Optimization
• Audit and optimize site structure, metadata, internal linking, schema, and page experience to maximize crawlability and rankings.
• Content Development
• Drive website content strategy and assist with the writing and optimization of landing pages, blog posts, and resources aligned to SEO and conversion goals — including content tailored for generative AI engines (ChatGPT, Gemini, etc.).
• Technical SEO
• Partner with developers to resolve site issues, improve Core Web Vitals, and enhance site performance and indexation.
• Link Building & Digital PR
• Identify and secure high-quality backlinks, partnerships, and brand mentions to build authority and visibility.
• AI SEO / Generative Engine Optimization (GEO)
• Experiment with and deploy strategies to improve brand visibility across AI-powered search experiences.
• Community Engagement
• Represent OuterBox across forums like Reddit, Quora, and other relevant industry platforms to expand visibility and authority.
• Analytics & Reporting
• Track keyword performance, conversions, and content ROI using tools like Google Analytics, Search Console, and Ahrefs.
• Industry Knowledge
• Stay up-to-date with industry trends and best practices in performance marketing, social media, and content marketing.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Fast-paced, dynamic office environment, and may be required to work outside of regular office hours to resolve issues or complete projects for the department.

• Group Health Benefits, Dental & Eye Care
• 401k, FMLA, Short/Long-Term Disability
• Paid Time Off (20 days to start)
• (5) Paid Holidays, the Week of Xmas (12/24-1/1), and 2 Floating Holidays!
• Paid Parental Leave (up to 8 weeks) at Full Salary
• Flex-Time Work Hours, Remote Work Opportunities
• Salary up to $85,000

• Primarily involves sitting at a desk and using a computer for extended periods of time. 
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.   
• Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required.

Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status.

Travel may be required to OuterBox offices, team meetings, or to client offices. Less than 10%