Team Lead | SEO | Marketing4ECPs & SmileShop

Team Lead | SEO | Marketing4ECPs & SmileShop

Applications Due EOD: August 15, 2025

Target Start Date: September 22, 2025

Who is POD Marketing?

POD Marketing is a digital agency that works across marketing, consulting, and HR services. While we started as a marketing agency, we’ve grown our offerings because we exist to help our clients solve their biggest challenges. Sometimes that means helping them run their business more effectively, other times it’s supporting them through culture or personnel issues, or helping them attract and retain the right patients. Whatever it is, we show up with expertise, curiosity, and a commitment to doing it right.

Our clients are at the centre of everything we do, but none of it happens without an exceptional team behind the scenes. That’s why we’re obsessed with creating an environment where our people can thrive, and why we invest heavily in the tools, support, and structure they need to do outstanding work, every time.

Culture at POD isn’t about ping pong tables or beer fridges (though, we do have those too). It’s about how you feel at work. Whether you're based at our head office in Calgary or working remotely from across Canada or the US, here’s what our team says they love most about working with us: They feel accepted for who they are, supported by their peers and leaders, challenged in the right ways, and energized by the opportunity to grow and build meaningful careers. Our team values open communication, psychological safety, and the kind of flexibility that lets them thrive in and outside of work.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.

Where You'll Work

While this role is part of the broader POD Marketing organization, your work will be focused within our SmileShop Dental Marketing and Marketing4ECPs divisions. These two divisions have their own dedicated leadership team, client base, and operational style, allowing you to work in a focused, nimble environment while still benefiting from the shared resources, culture, and support of the larger POD group.

Marketing4ECPs is the original division of POD Marketing and remains a market leader in eye care marketing. SmileShop Dental Marketing is a dedicated marketing agency built specifically for dental practices. Our team works with hundreds of optometrists and dentists across North America, helping them grow their practices through tailored digital marketing strategies.

Job Summary

As the SEO Team Lead, you will be in charge of guiding, managing, and nurturing a team of SEO Specialists. Your primary role involves ensuring your team consistently delivers exceptional services to our clients while promoting a positive team culture. Your weekly 1-on-1s and quarterly reviews will be the cornerstone of individual and team growth. While you may maintain a reduced client load based on the needs and size of your team, your primary focus will be on team performance and inter-departmental cooperation.

Functions

• Team Management & Development
• Client Portfolio Oversight
• Complex Issue Resolution
• Departmental Communication
• Strategy & Product Development
  

Duties & Responsibilities

• Oversee the day-to-day operations of a team within the department, ensuring efficient workflow, effective team collaboration, and adherence to established processes and deadlines.
• Manage a reduced portfolio of clients, focusing on delivering an exceptional client experience that is tailored to the specific needs of each individual, ensuring satisfaction and long-lasting relationships.
• Support the strategic planning and direction of the department or business unit, ensuring alignment with company goals and fostering a culture of innovation and continuous improvement.
• Serve as the escalation point for complex client issues, providing solutions that maintain client trust and department integrity.
• Manage and develop a team of individual contributors, ranging from entry-level to senior strategists, through weekly 1-on-1s and quarterly performance reviews.
• Take the lead on any complex client issues, offering a resolution that aligns with both the client’s and the agency’s best interests.
• Responsible for maintaining and fostering a positive team culture, ensuring team morale remains high and team members are motivated.
• Oversee the performance of your team's client portfolios, ensuring KPIs are met and client satisfaction is maintained.
• Coordinate with other departments for cross-functional initiatives and maintain effective inter-departmental communication.
• Support the manager and director on product development initiatives, contributing insights and recommendations to improve and innovate our service offerings.
• Take an active role in recruiting, hiring, and onboarding new team members, ensuring that the team’s skill set aligns with the department’s goals and needs.
• Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree in Business Administration, Marketing, or a related field
• Minimum of 3 years of specialized experience in SEO, with an additional 2 years in a digital marketing role
• 2+ years in customer service, hospitality, or client relationship management
• At least 1 year in a people management role, preferably within the context of digital marketing is preferred 
• Comprehensive understanding of KPI-driven strategies and analytics tools
• Exceptional organizational, communication, and interpersonal skills
• Proven ability to resolve intricate issues effectively
• Advanced proficiency in SEO tools and platforms

What's in it for You?

At POD Marketing, we're not just another company – we're a community of passionate, driven individuals who work hard, play hard, and support each other every step of the way. We believe that happy and motivated employees are the key to our success, which is why we go above and beyond to create an amazing work environment where you can thrive and excel. Here's what you can expect when you join our team:

A Healthy Work-Life Balance:

• 3 weeks of paid time off, plus 12 flex days, so you can recharge and take that well-deserved break.
• Passion Day: a last-minute hooky day to pursue your passions and do whatever makes you happy.
• MeMonday: a company-wide shut down day to prioritize mental health and well-being.
  
• 30-day remote work policy: whether it’s a week working from Mexico or a change of scenery closer to home, you’ve got the flexibility to make it work.
• 26 hours of paid volunteer time per year to give back to the community.
• A comprehensive benefits package including vision and dental coverage, health and personal spending accounts, and an employee assistance program.

Mentorship & Career Development:

• Formal mentorship program that pairs you with managers from team leads to executives, providing invaluable guidance and support.
• A strong focus on internal growth as we promote from within whenever we can.
• Extensive learning & development program, including DiSC training, leadership development with our two-tier program called LEAD, public speaker training, and comprehensive management training.

Clear Expectations & Ongoing Support:

• Weekly 1:1s with your manager to stay connected, aligned, and supported.
• Formal quarterly performance conversations so you always know where you stand; no guesswork, no surprises.
• A culture of continuous feedback, where growth is part of the day-to-day, not just a once-a-year thing.
• A peer-to-peer recognition system that makes it easy to celebrate wins and shout out great work across the team.
  

Other Perks:

• Discounts with local vendors, because we believe in supporting our community.
• Free gym at our office and complimentary annual spin membership at a local boutique to keep you fit and healthy.
• Awesome office space in downtown Calgary, providing a vibrant and inspiring work environment.
• Complimentary snacks and beverages to keep you fuelled throughout the day.

How to Apply

At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education. 

After reading this job description, we want you to ask yourself: 

Am I the exact right person for this role? 

Do I align with POD’s core values and culture?

If you’ve answered yes to both questions, we want to hear from you! Here are a few easy steps that will help us get to know you better.

1. Ensure your professional resume is up to date and highlights some of the key points we are looking for.
2. Create an engaging and personalized cover letter for us to read. If you don’t include a cover letter, you will NOT be considered for this role. Video cover letters are given extra attention - but please keep them under 2 minutes!
3. Include a link to your portfolio, writing samples and/or social media accounts that you have managed (if applicable).
4. Apply through our website (https://www.podmarketinginc.com/careers/)

All successful candidates will be contacted via email to discuss next steps. We appreciate all applications and wish you all the best of luck.

At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.