Vice President, SEO

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Apartments.com

Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers.

Learn more about Apartments.com.

Role Description:

The Aparments.com team is seeking a high-performing results-driven Vice President, SEO to define the vision and produce outcomes for the leading multifamily rental platform. You will lead the SEO strategies and be a hands-on leader who gets in the trenches to drive work forward. Your SEO knowledge and leadership skills will help you motivate the team to analyze large datasets, uncover trends and insights, then turn those findings into actionable recommendations. As a valued member of the Product team reporting directly to the Vice President of Apartments Product, you’ll be part of a dynamic, motivated team that strives to continuously demonstrate why Apartments.com is the leading multifamily marketplace.

This position is full time in office and located in Atlanta, GA.

Responsibilities:

• Oversee financial planning and budget management for the SEO function.
• Drive innovation and change management across SEO and related product functions.
• Lead cross-functional collaboration with Product, Research, Engineering, and Marketing to integrate SEO into product development lifecycle.
• Develop and execute long-term SEO strategy aligned with Apartments.com product vision and corporate objectives.
• Evangelize the importance of SEO and adhering to SEO best practices within the organization, provide recommendations for improvement of the site (including site architecture, URL structures, on-page ranking factors, image, video and news optimization, etc.) and oversee the implementation of those recommendations.
• Lead and manage a talented team of SEO and content professionals to drive traffic and improve the user experience of the sites in the Apartments.com Network of sites by performing activities such as competitive analysis, technical audits, keyword research, and other techniques
• Track and report on a number of SEO related metrics, providing a clear picture of the effectiveness of SEO efforts.
• Work with outside vendors, agencies and consultants as necessary to bolster the capacity and skills of our team.
• Guide the team to prioritize work and projects, drive meaningful change, and achieve results while working in a fast-paced environment and thrive under pressure.
• Direct analysis of organic search performance by keep close track of rankings, traffic, and conversion data to identify trends, then translate those findings into actionable insights
• Leverage your excellent communication skills to share insights and recommendations to a variety of colleagues, stakeholders, and business leaders with both technical and non-technical backgrounds

Basic Qualifications:

• Bachelor’s degree required from an accredited, not-for-profit University or College.
• 10+ years of experience in a similar role, managing SEO for a large public facing website, either in-house or with an agency.
• 5+ years of experience and demonstrated abilities managing a team or department.
• Expert knowledge in keyword list generation, and keyword rank and competitive tracking.
• Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.
• Understand schema.org and how it impacts SEO.
• Knowledge in how to optimize images and videos to generate traffic.
• Understand how site architecture affects SEO.
• Advanced knowledge of Google Analytics, Search Console, and SEO tools such SEMRUSH, Conductor, BrightEdge and Ahrefs.
• Must be metrics driven, with the ability to create reports to track and analyze SEO performance, and to provide insights into the causes of changes in performance.
• Able to keep ahead of the latest search industry trends and algorithm changes and align current and future projects with those developments.
• Experience with log analysis tools such as Botify or DeepCrawl.
• Proven ability to develop long term strategies and to own and manage SEO development projects from inception to completion.
• Excellent written and verbal communication skills. Must be comfortable with speaking in front of a wide variety of audiences including company executives.
• A track record of commitment to prior employers.

Preferred Skills and Qualifications:

• Experience managing SEO for a large-scale, 5M+ monthly unique visitor international website, preferably within real estate or digital marketplaces.
• Experience leading director-level reports and managing cross-functional teams.
• 15+ years of experience in SEO and product management leadership roles, including executive-level responsibilities.
• Expertise in designing internal SEO reporting systems using technologies such as BigQuery, DataStudio, Tableau or Power BI.
• Experience with monitoring and log analysis tools like ELK and DataDog.
• Agile product management and software development experience.
• Background in the real estate industry.
• Experience using Maze, UserTesting, UserZoom, Dovetail and/or other user research tools.
• Experience conducting product experiments, A/B tests, and/or multivariate tests.

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing