Bilingual SEO Specialist

The Bilingual Search Engine Optimization Specialist role is highly collaborative, with a focus on creating engaging, well-performing content to increase on-page performance and reach customers at critical points throughout the customer journey. This role requires someone very comfortable with experimentation, understanding customer intent, performance analysis of content through Google Analytics, and a desire to engage and educate customers. This role requires someone with an exceptional eye for detail, excellent written and verbal communication skills, and the ability to self-manage multiple projects and timelines. This role also requires someone who can take feedback in stride and understands the need for an in-depth editing process. This role offers the opportunity for the successful applicant to grow both their skills and career based on successful performance and a willingness to learn.

Requirements:

• A strong grasp of the fundamentals of SEO
• Strong working knowledge of HTML/CSS
• Fluent in French and English
• Copywriting experience in an E-commerce environment
• Strong technical aptitude for learning new tools & platforms, troubleshooting, and problem-solving
• Expert working knowledge of Google Analytics
• 2+ years of experience in copywriting

Nice to have:

• Experience working with A/B testing tools
• Experience or knowledge in the field of Health and Safety
• Working knowledge of WordPress or other content management systems
• Recent experience building email campaigns in Mailchimp
• Recent experience using Google Analytics
• Experience working with eCommerce products and tools

Additional Benefits:

• Work from home
• Annual merit-based compensation increases
• Comprehensive health benefits plan
• Health Spending Account
• Starting at 3 Weeks Paid Vacation and increasing over time.
• Flexible hours
• Relaxed working environment

Your role will be primarily focused on the following:

Creating Engaging and Effective Content (50%): 

• Creating high-performing product page copy
• Learning Worksite’s products front to back
• Creating high-performing email campaign copy
• Maintaining & optimizing existing copy through constant experimentation

Experimentation (35%):

• Testing new product page copy to optimize effectiveness
• Testing new email campaigns and campaign variants through experimentation with copy, timing, assets, products, calls to action, etc.
• Finding new ways to engage with Worksite’s wide variety of customers

Professional Development (15%)

• Participating in Worksite Safety's training programs to gain first-hand experience with the product catalogue, market, and the problems that those products solve for our end-users
• Participate in Continuing Education courses and industry events to improve/refine and learn new skill sets

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About Worksite Safety:
We want to help workers stay safe and help employers make it happen. Work-life should be enjoyable, and creating a safe workplace should be enjoyable, too. You can learn more about Worksite Safety and our products/services here: https://www.youtube.com/watch?v=4FpJSm9We4o

Our Values:

Growing Through Experimentation - We relentlessly pursue our vision by improving and expanding what we do, experimenting with new ideas, and valuing tests over assumptions.

Building Together - We work collaboratively because we know that everyone has great ideas and unique perspectives, contributing to better results. We are stronger when we are all in as one team.

Being Surprisingly Helpful - We look for ways to surprise and delight by going above and beyond to help others, even when we don't stand to gain anything from it.

Enjoying our Work Life - Because our lives are better when we enjoy our work, we build genuine, positive, and supportive relationships with each other and inject a little fun wherever we can.