Digital Marketing & SEO Specialist

Maggie Sottero Designs is one of the most recognized and sought-after bridal gown designers and manufacturers in the world with cutting-edge designs, incomparable fit, and thoughtful details. We are a global design house headquartered in Salt Lake City, Utah and we partner with Retail Stores across the globe! We are proud to be a family-owned company, and this dynamic transcends throughout the entire business. This approach creates a supportive and rewarding working environment filled with wonderful people. We’re thrilled to announce this exciting opportunity to join the Maggie Family!

We’re looking for a Digital & SEO Marketing Specialist, AKA a marketing connoisseur with a passion for blogging, SEO, and a knack for online media. Are you an expert in SEO and keyword rankings? Do you love writing long-form content? Would you enjoy being a key player in digital marketing strategy for one of the most recognized bridal fashion brands in the world? Do you love being both creative and analytical? If yes, we would love to get to know you!

Summary: The Digital Marketing & SEO Specialist is responsible for supporting online digital marketing efforts and will create engaging and compelling marketing communications including website content, on-page SEO, and being the voice of Maggie by writing Maggie Sottero’s blog. As a Digital Marketing & SEO Specialist, you will develop and execute effective content and SEO strategies based on industry keywords to improve keyword rankings, paid and organic site traffic, and conversions for the Maggie Sottero Designs website. This position reports to the Digital Marketing Manager.

Job Responsibilities (including but not limited to):

• Work collaboratively with the web team and recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Responsible for strategizing the monthly blog content calendar.
• Main contributor to writing, and scheduling blogs that are SEO-optimized, content-focused, trendy, and engaging.
• Curate and strategize social media posts to promote the blog.
• Manage the relationship with our ForwardPMX SEO partner and implement SEO recommendations.
• Lead out on GA4 understandings and reporting.
• Write and implement meta data and copy for website.
• Collaborate with other bloggers.
• Collaborate with Digital Marketing Manager and digital marketing team to further global social media and digital efforts across Facebook, Blog, Pinterest, Instagram, Threads, TikTok, YouTube, Google, and MSD website.
• Collaborate on copy for digital assets and platforms, including technical SEO and product writing.
• Assess SEO keyword trends and make recommendations for brand conversions.
• Identify link-building opportunities and perform outreach along with disavowing bad links
• Analyze campaigns through digital marketing tools and translate anecdotal or qualitative data into recommendations and plans for revising content marketing, web, SEO monthly.
• Monitor online competitor presences/perceptions.
• Engage with continual learning and education to stay abreast of shifting digital marketing best practices and trends.
• Active and positive contributor to the Sales and Marketing team.
• Responsible for educating and advocating for best SEO practices during day-to-day operations and campaigns.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Advertising, or a relevant field
• At least 2+ years of experience in SEO/digital marketing
• At least 1+ year of WordPress experience
• A basic understanding of website best practices and user experience.
• Familiar with GA4, Google Search Console, SEMRush, and other digital marketing industry tools
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Strong organizational skills
• Proficient in project management
• Team player

Why you are going to love working here:

• Alignment between personal and company goals
• Feeling a sense of belonging and liking the people you work with
• Challenging and professional development
• Being part of a winning team

We work hard to ensure that we provide an inclusive workplace for everyone and are passionate about having all team members involved in what we do - no matter where in the world you are located. We celebrate each other’s wins and support one another so we can grow as individuals, as teams and as an organization. Our culture of diversity fosters innovation and helps us provide the best learning experience possible for our clients and learners across the globe. Maggie Sottero Designs is proud to be an Equal Opportunity Employer.

** Employees must be able to complete the essential functions of the job with or without reasonable accommodation.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance
• Discounted UTA EcoPass
• Discounted Gym Membership