Digital Strategist – SEO

Are you passionate about helping small and medium businesses thrive online? At Localsearch, we empower local businesses across Australia with digital strategies that make a real impact. As a Digital Strategist specialising in SEO, you’ll play a vital role in shaping the online presence of our clients through tailored, data-driven strategies that boost visibility and growth.

Why Join Us

At Localsearch, you won’t just be part of a team—you’ll be part of a community. We’re a diverse group who support each other, celebrate wins, and foster continuous learning. You’ll have the chance to work hands-on with exciting clients, strengthen your expertise across multiple digital channels, and grow your career in a collaborative environment that values innovation and initiative.

What You’ll Do

1. Client Strategy & Execution – 80%

• Own the SEO strategy for your allocated portfolio of clients, becoming their trusted advisor.
• Lead the full SEO process – from discovery and strategy creation through to optimisation and reporting.
• Conduct audits, keyword research, and competitor analysis to design strategies aligned with client goals.
• Optimise site structure, content, and metadata to maximise visibility and rankings.
• Collaborate with content, web, and advertising teams to deliver integrated, cross-channel solutions.
• Provide clear, data-driven insights and recommendations to clients and stakeholders.
• Proactively adapt strategies in response to Google algorithm changes and industry trends.

2. Insights & Feedback – 20%

• Share structured client insights with Product and Operations to help refine products and fulfilment processes.
• Participate in departmental projects and cross-functional initiatives to support SEO excellence.
• Monitor competitor and market activity to help shape broader team strategies.
• Test and recommend improvements to tools, processes, and optimisation practices.

What We’re Looking For

• SEO strategy experience (agency background preferred).
• Australian citizen or permanent resident.
• Strong grasp of SEO principles, Google algorithms, and how they drive results for SMEs.
• Proficiency with Google Analytics, Google Tag Manager, Google Search Console, Ahrefs, Screaming Frog (or similar tools).
• Hands-on experience developing and executing strategies for small to medium businesses.
• Bonus: Basic knowledge of HTML & CSS.
• A proactive, can-do mindset, eager to tackle challenges in a fast-paced environment.
• Strong project management, analytical, and detail-oriented skills.
• A friendly, approachable personality and commitment to delivering high-quality work.

Why it’s great to work with us! 

• Barista-made coffee daily at our on-site café – because great work deserves great coffee. 

• Prime location in Robina, opposite Robina Town Centre, perfect for lunch breaks or errands. 

• Fun & supportive culture – we celebrate wins, support each other, and challenge complacency. 

• Access to the latest tools & training – stay ahead in the fast-moving world of digital marketing. 

• Flexible work-life balance – we know life happens, and we support balance. 

• Career growth & mentorship – access our internal mentoring program and upskilling opportunities. 

• We offer a comprehensive program supporting mental, financial and physical wellness, including free access to an onsite exercise physiologist.  

• Employee perks! Paid parental leave, free parking, gym discounts, 24/7 retail discounts and cashback offers, and special rewards for birthdays and tenure. 

• We celebrate success BIG! Annual company-wide conference, recognition programs, and team events to reward high performers. 

APPLY NOW!

At Localsearch we are committed to providing an inclusive workplace and are proud to be an equal opportunity employer. We celebrate, support, and thrive on diversity. We seek to recruit, develop, and retain the most talented people based on merit, competence, and performance. Our goal is to represent, at all job levels, the clients we serve.