Executive SEO Strategist

Job Summary

The Executive SEO Strategist will assist in developing a productized SEO and AI search offering for solo and boutique law firms. Upon development of the offering, the Executive SEO Strategist will execute the standardized SEO tactics for a portfolio of clients and manage the overall SEO offering.  

Essential Duties and Responsibilities:

• Manage and execute implementation of SEO strategy set up and ongoing tasks.
• Assist in the development of a productized SEO strategy for local, multi-location, regional, and national SEO needs.
• Based on reporting data, build SEO strategy to keywords, content, linking and other factors to improve impressions, traffic, and conversion (ITC).
• Track, report, and analyze website analytics.
• Assist with elements of creation for client webpages to optimize and improve conversion rate.
• Be a subject matter expert to help with continuous improvements and growth.
• Balance quality and quantity of individual tasks to streamline strategy/project development, timelines, and results.
• Define new strategies, based on data research, to improve page and content performance.
• Identify and address technical concerns through audits for client accounts on an ongoing basis. 
• Keep pace with SEO and AI search engine and internet marketing industry trends and development.
• Develop and implement link building strategies. 
• Work internally with colleagues on internal, continuous department improvement efforts. 
• Communication to clients, team, and management on strategy/project development, timelines, and results.
• Collaborate cross-departmentally client strategy and goals. 
• Other duties as assigned by management.
• Regular and reliable attendance is expected as this is a full-time position.

Qualifications:

• Passion for SEO and overall internet marketing
• Must possess SEO and AI experience 
• Must have Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
• Outstanding ability to think creatively, strategically and identify and resolve problems
• Ability to foster strong client relationships at various levels
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills
• 1-3 years of professional experience working in an agency environment
• Previous experience with industry tools such as Ahrefs, SEMrush, Google Analytics, etc.
• Current Google Analytics Certification 

Physical/Mental Requirements for the Job:

• Prolonged periods of sedentary movement
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Certain management positions might be required to occasional travel