Lead, SEO

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Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

Key Responsibilities:

• Help define the short and long-term roadmap for SEO & Content: new features and improvements that will help scale the brand globally
• Develop and execute against global and local SEO strategies while tracking and analyzing performance across key markets
• Define and implement the technical SEO strategy while identifying new opportunities to increase Organic search visibility across new and existing markets.
• Establish primary and secondary KPIs for the SEO program while ensuring key stakeholders have a strong understanding of how the search landscape continues to evolve.
• Partner with the Paid Media team to establish a holistic search strategy that drives growth and creates synergies across Paid and Organic.
• Monitor keyword rankings and Organic search visibility across branded and generic search terms.
• Regularly analyze inbound and outbound link profiles to strengthen domain authority.
• Work with regional Marketing teams to ensure keyword priorities are correct and in-line with on-site optimization efforts.
• Manage and implement local SEO strategies across multiple regions and languages.
• Manage the global SEO Marketing budget.
• Analyze and track competitors and stay on top of industry and market trends
• Create and maintain product backlog and documentation for new features released
• Collaborate within the organization and continuously shares user insights to relevant lines of business

Education, Qualifications and Experience:

• An undergraduate degree or equivalent education and experience
• 5+ years managing a successful global SEO program
• Exceptionally strong technical SEO experience is required
• Experience with SEO tools including Google Analytics, Search Console, SEMRush, Botify & Screaming Frog
• Multi-language, international E-commerce website experience
• Deep knowledge of crawling, link analysis & onsite audit tools
• Experience using a CMS and an understanding of the impact they have on SEO
• Deep knowledge of both onsite & offsite SEO
• Ability to prioritize multiple projects with short and long-term deadlines
• Knowledge of HTML/CSS/SQL/Python are an asset
• Computer Skills: Excel, Word, Power Point, Outlook, analytics/business insights tools such as Power BI
• Experience managing budgets and external agencies
• Experience working with cross functional teams to implement SEO enhancements

Knowledge, Skills and Attributes:

• Deep understanding of technical SEO
• Strong independent decision-making, organizational, planning and problem-solving skills
• Entrepreneurial, self-motivated, ambitious, detail-oriented, data driven and organized
• Exceptional attention to detail and committed to a high degree of accuracy
• Embrace continuous improvement by proposing new and/or better ways of doing things
• Ability to multi- task and work efficiently under pressure
• Strong writing, interpersonal and communication skills
• A continuous and determined learner who’s passionate about ecommerce and the digital space
• Experience with Salesforce Commerce Cloud & Salesforce Marketing Cloud an asset.
• Excellent skills with MS ADO, Confluence, JIRA, Product Plan or equivalent product management software.
• A commitment to learn, grow and inspire the team.

Working Conditions:

• Hybrid Model (Office/Remote)

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday.  We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.