Job Title: Marketing Manager (SEO & Content Strategy)
Location: Birmingham, AL (Remote Optional)
Job Type: Full-Time
About Us:
Bradford Health Services is a leading provider of substance abuse treatment and recovery programs. With over 40 years of experience, we are committed to helping individuals and families overcome addiction through compassionate care and evidence-based treatment. We are looking for a dynamic and data-driven Marketing Manager to lead our SEO and content strategy initiatives, driving organic growth and enhancing our digital presence.
Job Overview:
As the Marketing Manager (SEO & Content Strategy), you will be responsible for developing and executing comprehensive SEO strategies, optimizing content for search engines, and improving organic traffic. You will collaborate with cross-functional teams to ensure that our content aligns with business goals and enhances user experience.
Key Responsibilities:
- Develop and implement SEO strategies to increase organic search rankings and website traffic.
- Conduct keyword research, competitive analysis, and performance tracking to refine SEO strategies.
- Lead content strategy initiatives, ensuring the creation of high-quality, engaging, and SEO-optimized content.
- Work closely with content writers, designers, and developers to implement SEO best practices.
- Manage on-page and off-page SEO, including link-building strategies.
- Optimize website structure, metadata, and internal linking for improved search visibility.
- Utilize analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to monitor performance and generate actionable insights.
- Stay up to date with the latest SEO trends, search engine algorithms, and industry best practices.
- Collaborate with the marketing team to align SEO efforts with broader marketing and business objectives.
- Report on key metrics, insights, and recommendations to stakeholders.
Qualifications:
- 3+ years of experience in SEO, content strategy, and/or digital marketing.
- Proven track record of driving organic growth through SEO strategies.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Excellent content strategy skills, with the ability to guide writers and optimize content for search engines.
- Knowledge of technical SEO, including site speed optimization, schema markup, and crawlability.
- Familiarity with CMS platforms (WordPress, HubSpot, etc.) and HTML/CSS basics.
- Quick learner with strong analytical skills and data-driven mindset.
- Excellent communication and project management abilities.
- Exceptional writing skills.
Preferred Qualifications:
- Experience with local SEO and healthcare marketing.
- Basic knowledge of PPC and paid search strategies.
- Understanding of UX/UI principles and their impact on SEO.
Benefits:
- Competitive salary.
- Fully remote work.
- Professional development opportunities.
- Health, dental, and vision insurance.
- Paid time off and company holidays.
If you're a strategic thinker passionate about SEO and content, we'd love to hear from you! Apply now to join our team and help us grow our digital presence.
How to Apply:
Send your resume and a brief cover letter to [Your Contact Email] with the subject line "Marketing Manager (SEO & Content Strategy) - [Your Name]."