Search Engine Optimisation/App Store Optimisation Manager (Fulltime) - Salary £41,009.00 - £47,844.00 (dependent on experience) - Hybrid working
Join us and you’ll have an opportunity to make an impact and be part of an organisation committed to driving sustainable outcomes. At Ordnance Survey, we use location data and intelligence to help customers build more resilient societies, preserve the environment, foster healthier, happier spaces that people want to live in, and support the delivery of improved public services and critical infrastructure.
OS is on an exciting web transformation journey and we’re in search of an experienced SEO/ASO Manager to lead our SEO and ASO initiatives.
In this dynamic new role, you’ll help us redesign our digital landscape, developing a user-focused online experience that drives organic traffic and conversion across multiple domains and channels. You’ll work closely with subject matter experts to elevate our online presence for key topics and sectors and collaborate with cross-functional teams and agency partners to ensure strategic alignment across platforms.
Using your expert knowledge of search engine and app store optimisation, you’ll lead, plan and deliver the SEO and ASO strategy for Ordnance Survey’s corporate and consumer web estate and mobile applications, driving organic traffic and improving search engine and app store rankings.
Responsibilities:
Develop and implement SEO and ASO strategies across corporate and consumer web estates
Conduct keyword research and competitor analysis to identify high-value keywords for both web and app content
Brief on-page SEO optimisations for meta data and headings, and ASO optimisations for app titles, descriptions, and metadata.
Collaborate with content teams, you will develop high-quality, helpful content that will improve rankings, attract backlinks, and enhance app store listings.
Monitor and analyse web and app performance using SEO and ASO tools to identify areas for optimisation
Stay up to date with the latest SEO and ASO news, updates and trends
Provide regular reports and insights to stakeholders, demonstrating the effectiveness of SEO and ASO strategies
Manage and collaborate with external suppliers
Here is a snapshot of the technologies that we use:
Dragon Metrics, Google Analytics, Search Console, Microsoft Loop, monday.com
What we’re looking for
Strong experience in an in-house SEO/ASO role working on large websites or applications, or at an agency covering all aspects of SEO/ASO from strategy planning down to technical SEO/ASO and implementation.
Experience developing and implementing multi-domain and multi-channel SEO strategies
Proven track record of driving organic traffic growth and maximising search engine and app store visibility
Knowledge of app store algorithms and optimisation strategies to enhance app visibility and downloads.
Advanced knowledge/experience of common SEO and ASO tools like Dragon Metrics (or equivalent), App Annie (or equivalent) Google Analytics, Google Search Console
Strong experience working with content teams and conducting gap analysis to create SEO and ASO briefs
Knowledge of link-building strategies and backlink management to improve domain authority and search rankings
Excellent stakeholder management and communication skills, with the ability to articulate SEO concepts to stakeholders of varying levels and knowledge.
The Rewards
We want you to love what you do. That is why our benefits package rewards a job well done. Check out how we support and invest in our employees by clicking here.
Salary – £41,009.00 - £47,844.00 (dependent on experience)
Performance related bonus up to 10%
A competitive pension scheme (OS contributes up to 12.07%)
28 days annual leave in addition to bank holidays on joining, (3 taken over Christmas) increasing by one day per year, to a maximum of 5 years
Enhanced family leave, including up to 12 weeks paid partner (paternity) leave
Free subscription to OS Maps
Access to online learning platforms
Coaching and Mentoring schemes
Plus, a suite of excellent additional perks and benefits
At OS, we believe looking after your health and wellbeing means more than posters and events. We empower you to manage your work and life the way you need it by offering things like
An extra days’ leave for each year you work, up to 33 days
Employee Assistance Programme
Hybrid working
Free onsite parking at our modern HQ in Southampton
We adopt flexible working and can consider different working hours dependent on the role and your personal circumstances
Eyecare Vouchers
OS Explorers Nursery discount
Cycle to Work scheme
We believe that as a company we should give back wherever we can, so we give you 1 day a year to volunteer for charities that are important to you, as well as offering a match funding scheme
Location: We embrace a hybrid working model at OS and understand there is no one size fits all in relation to how we work. We have a fantastic HQ in Southampton, Hampshire where you will be required to spend 1-2 days a week with the remaining time being a personal choice as to whether you work from home or spend more time at OSHQ.
Security
OS conducts pre-employment checks for anyone made an offer of employment, including identity, right to work, employment history and criminal record checks (via Disclosure & Barring Services (DBS).
Some of our roles may require additional security vetting. We will advise candidates during the recruitment process if additional vetting may be required for that specific role.
Closing date: Sunday 20th July at 23:59
Unfortunately, we are currently unable to offer sponsorship for this role, therefore you must have the right to work in the UK, without the need for employer sponsorship.
We are happy to consider any reasonable adjustments that people may need during the recruitment process, and you will be asked whether you require any during the application process.
Research indicates that women, individuals with disabilities, LGBTQ+ community members, neurodiverse individuals, and people from ethnic minority backgrounds often hesitate to apply for jobs unless they meet every single qualification. At Ordnance Survey, we are dedicated to fostering a diverse, inclusive, and genuine workplace where everyone can thrive. If you’re enthusiastic about this role but your experience doesn’t perfectly match every qualification in the job description, we encourage you to apply anyway. You might be the ideal candidate for this or other roles within Ordnance Survey.