SEM/SEO Marketing Specialist

WHO WE ARE:

At Harvey Performance Company, we're more than a team; we're a community. Our thriving, dynamic, and rapidly expanding organization values community, celebrates success, and fosters personal and professional growth opportunities.

THE OPPORTUNITY:

Harvey Performance is a leader in the manufacturing industry and is known industry-wide for its commitment to the customer, community, and creating opportunities for personal advancement.  As a Digital Marketing Specialist – SEM/SEO, you will leverage your experience and knowledge in the digital marketing space to implement SEO best practices, strategic search engine marketing campaigns, nuanced inbound marketing techniques, and website optimization to advance our overall digital marketing strategy. In this exciting and challenging role, you will be responsible for the upkeep and optimization of our industry-leading technical blog, implementing new SEM campaigns, promote ongoing optimization of our paid marketing efforts and enhancements across all Harvey Performance websites.

IN THIS ROLE, YOU WILL:

• Optimize existing campaigns’ content, links, and keywords to align with updates in product strategy, website content and ever-changing SEM best practices.
• Implement new campaigns, ads, and keywords to support new and expanded product offerings.
• Continuously audit campaign performance and make timely recommendations to ensure future success.
• Thoroughly research and track high value keywords and incorporate those into the websites and blog content.
• Collaborate with members of content team to support strategy development and help execute their efforts to digitize and personalize various forms of outbound content.
• Publish blog posts and work with team members to optimize content for SEO.
• Partner with internal experts to develop strategic content to support inbound marketing strategies.
• Communicate effectively with existing influencers and partners to maintain relationships.
• Assess and report on influencer campaign ROI and analytics.

YOU’LL BRING:

• Bachelor’s degree in Marketing or related field.
• 1+ years’ experience in digital marketing.
• Knowledge, aptitude, and experience with various SEO tools like Ahrefs and Search Console.
• Excellent written and verbal communication skills are required.
• Experience with Google Analytics a plus.
• Exposure to multi-faceted, strategic marketing responsibilities a plus.
• Experience with Wordpress and Yoast.

WHERE YOU’LL WORK:

Find yourself in the heart of Rowley, MA, where our modern facility resides. Experience the balance between vibrant professional growth at Harvey and the soothing, scenic lifestyle of this quaint town. We champion work-life harmony, inviting you to be part of our journey.

WHAT HARVEY PROVIDES:

• A fun, rapid-growing environment where new opportunities are regularly made available.
• Opportunities for training and development, including tuition reimbursement.
• A comprehensive benefits package, including PTO, paid holidays, health, dental, vision insurance, and a 401k match program, along with profit sharing.