Senior SEO Specialist

About Kalkomey

Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year, and we are the leading provider of safety-related education for outdoor recreational activities such as hunting, fishing, boating, snowmobiling, and more in North America. Since our founding in 1995, our industry and product expertise has grown such that today, we offer over 360 high-quality online educational courses, a suite of integrated web and mobile applications, and resources tailored to ensure our outdoor enthusiasts recreate safely and successfully.

Kalkomey believes passionately that experiencing the outdoors improves our lives as individuals, families, and communities. We leverage our strong foundation in recreational safety education to become the trusted guide for consumers to experience success in all facets of their outdoor endeavors. As dedicated as we are to our mission, we are equally committed to fostering a work environment that supports our employees’ own strengths and personal passions.

A Senior SEO Specialist is primarily responsible for developing and executing comprehensive SEO strategies to improve a website's organic search ranking on major engines like Google and Bing, including in-depth keyword research, content optimization, technical SEO audits, performance monitoring, and reporting on key metrics to drive significant organic traffic and achieve business goals; they often lead and mentor junior SEO team members as well. 
 

What you will do: 

Strategic Planning 

• Defining overarching SEO strategy aligned with business objectives.
• Conducting competitive analysis to identify opportunities.
• Developing and managing a content calendar for SEO-focused content creation.  

Keyword Research and Optimization 

• Performing extensive keyword research to identify high-volume, relevant search terms. 
• Optimizing website content (title tags, meta descriptions, headings) for targeted keywords. 
• Analyzing keyword performance and making adjustments as needed. 

Technical SEO 

• Performing website audits to identify and address technical issues impacting search engine crawling and indexing  
• Optimizing website structure and navigation for better user experience  
• Implementing sitemaps and robots.txt files  

Content Creation and Management 

• Collaborating with content teams to create high-quality, SEO-optimized content  
• Analyzing content performance and identifying opportunities for improvement  
• Implementing content strategies to drive organic traffic and conversions  

Performance Monitoring and Reporting 

• Tracking key SEO metrics (organic search traffic, rankings, click-through rates, conversion rates)  
• Developing comprehensive SEO reports to present insights and demonstrate ROI to stakeholders  
• Identifying trends and actionable insights from data analysis  

Team Leadership and Mentorship 

• Guiding and mentoring junior SEO specialists on best practices and techniques  
• Sharing knowledge and expertise within the SEO team 

What you will need: 

• Education: A bachelor's degree in marketing, communications, or a related field. 
• Experience: Minimum of 5 years of hands-on SEO experience, preferably in a leadership role.  
• Technical Skills: Understanding of HTML, CSS, and basic website architecture.  
• SEO Tools Proficiency: Expertise in using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, SurferSEO, BrightEdge, and SpyFu. 
• Keyword Research: Strong ability to identify relevant keywords, analyze search volume, and implement effective keyword strategies.  
• On-Page Optimization: Deep understanding of on-page SEO factors and how to optimize website content for search engines.  
• Technical SEO: Knowledge of technical SEO issues like site structure, crawl errors, and page speed optimization.  
• Link Building: Proven experience in developing and executing successful link building strategies.  
• Content Strategy: Ability to collaborate with content teams to create high-quality content that aligns with SEO goals.  
• Data Analysis: Skillful interpretation of SEO data to identify trends, measure performance, and make informed decisions.  
• Communication Skills: Excellent written and verbal communication skills to effectively present SEO findings and strategies to stakeholders.  
• Staying Updated: Ability to keep up with the latest search engine algorithm updates and industry trends. 

Competencies 

Communication: Clearly conveys product value and technical details to diverse audiences; excels in written and verbal communication. 

Market Awareness: Demonstrates a deep understanding of customer needs, competitive landscape, and industry trends. 

Strategic Thinking: Anticipates market shifts and proactively adjusts strategies to capture opportunities. 

Collaboration: Works effectively with cross-functional teams, fostering strong relationships to drive initiatives forward. 

Results-Oriented: Focuses on achieving measurable business outcomes through well-executed marketing strategies. 

Problem Solving: Identifies and addresses challenges creatively, ensuring alignment between product offerings and market demands. 

What we offer:
In addition to a competitive salary and annual bonus, we offer these great benefits:

• Employer matched 401(k)
• Medical/Dental/Vision insurance with generous employer contributions (including HSA)
• Maternity and Paternity leave and benefits
• 3 weeks paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule
• Annual wellness allowance, as well as a paid mental health day once a year for when you need it
• Automatic WFH contribution to each paycheck
• Employee Assistance Program (EAP)

Kalkomey Enterprises, LLC is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.