Senior SEO Editor

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.

Your Role: The Sun is looking for a talented individual to help lead the development of The Sun’s SEO strategy in a world of AI.

Day to day you will: 

• Help grow organic search, Discover and Google News on all four of The Sun’s domains - thesun.co.uk / the-sun.com / thescottishsun.co.uk / thesun.ie 

• Optimise The Sun’s content for large language models

• Help drive sign-ups to The Sun Club (The Sun’s premium content offering)

• Lead The Sun’s trending content output

• Lead The Sun’s live blog strategy 

• Feed into The Sun’s forward planning meetings  

• Own the SEO strategy for specific sections 

• Analyse and report back to the newsroom on SEO successes and failures 

• Perform competitor analysis and identify opportunities to improve and overtake in key markets

• Monitor algorithmic changes and developments and help recommend actions to relevant teams

• Communicate with the newsroom on big breaking stories

• Be a go-to person for journalists and reporters seeking SEO advice

What we’re looking for from you:

• Strong understanding of daily news trends, as well as what is working long-term 

• Good relationships and strong communication with the different section heads

• Be agile: Fast-moving and quick to flag emerging and declining trends

• Ability to implement ideas and strategies to help overall traffic growth

• Good understanding of SEO tools in the newsroom and ability to use them to maximum effect 

• Passion for news and digital journalism 

• Good team player 

• Some technical SEO knowledge would be a bonus

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions

• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes

• ‘Bikes for Work’ and ‘Electric Car’ scheme

• Up to 60% discount on Harper Collins books

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP, physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• Wide range of training available, plus full LinkedIn Learning

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [email protected].