Senior SEO Specialist

Infront Webworks

Senior SEO Specialist

Position Type: Full Time

Pay Range: 47.5-75k DOE

Benefits include: Health insurance, HSA with company match, PTO, IRA with company match

We are looking for an SEO professional to manage search engine optimization and marketing activities for our clients. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities

• Manages and strategizes a minimum 140-billable client hours monthly.
• Communicate with clients directly.
• Facilitate monthly SEO client performance meetings

Strategy

Candidate should be able to set SEO strategy and plan on a month-to-month basis. Our team sets strategy with a “quickest path to return on investment (ROI)” for the client. We do not do SEO in a chronological format, so candidate must be able to identify SEO that will capitalize on the quickest path to ROI for the client each month utilizing analytics, search console, and a suite of SEO tools our team uses.

Analysis/Monitoring

Backlink analysis, Bing Webmaster Tools install, browser compatibility testing, competitive citation analysis, competitor keyword research, Google Analytics install, Google goal and funnel tracking configuration and set up, Google Tag Manager install (if determine applicable), Infront real time ranking and KPI reporting, keyword analysis and recommendations, keyword baseline reports, keyword mapping and blueprint, malware, virus and link injections website audit, mobility compatibility testing, Search Console (webmaster Tools) Install, website deep crawl

Local SEO

mobile, local, GEO directory submission and management, branded map installation, citation submission and management, Google My Business Set up, Google My Business verification, local schema installation, monthly listing update to directory listings, NAP Set up, optimization and management, Yahoo, and Bing Map Installation

Offsite SEO

Conversion Tracking, goal tracking, Google branded page, Google manual action resolution management, heat map analysis, link building/Social bookmarking, search engine submissions, social signals, targeted directory submissions, toxic link disavow, video annotations, video optimization.

Onsite SEO

301 Redirects, anchor text optimization, browser caching optimization, canonicalization strategy and implementation, content delivery Network CDN- Cloudflare, CSS minify, database caching, duplicate content assessment and resolution, error resolution (302,404, 500), H1-H2-content optimization, h-entry and h-atom creation and validation, image and text link "Title" optimization, image compression image optimization, interlinking, IP Canonicalization, Jscript compression, landing page creation and optimization, META Tag optimization, minor site content edits, mobile search optimization, monthly Press release distribution, Open graph assessment creation, and installation, page caching, product and category page optimization, redirect URL issues, trouble shooting and resolution, Robots.txt creation, and optimization, schema site analysis, creation and installation, semantic content strategy, site speed assessment, sitewide and subdomain optimization, social profile Schema, text/content optimization, Twitter card assessment, creation, and installation, video schema, W3 validation compliance and correction, XML Sitemap creation and installation.

• Responsibilities also include learning the latest SEO techniques, tools and proper implementation of SEO and staying up to date in the SEO field. This roll is a fluid position that includes an evolving related list of responsibilities that will grow based on competence level over time.

Requirements

• Has all current Google SEO and Digital marketing certifications (and meets Google Partner minimum certification criteria) or can complete in the first 90 days of employment.
• Proven SEO Experience.
• Solid understanding of performance marketing, conversion, and inline customer acquisition.
• In-depth experience with website analytics tools (e.g. Google Analytics, Google Search Console, SEMrush, WEBCEO, Ahrefs).
• Project and time management with Monday.com and or related tools (basecamp, sharpspring, salesforce, etc..)
• Knowledge of ranking factors and search engine algorithms.
• Up to date with the latest trends and best practices in SEO.
• Degree in marketing or related field, or demonstratable work experience in SEO.
• Strong organizational, time management, and analytical skills
• Ability to work within a team and independently.
• Excellent verbal and written communication skill.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.