SEO Analyst

Primary Purpose

The SEO Analyst is responsible for optimizing our website and content for search engines, improving organic rankings, increasing qualified traffic, and managing our Google suite (Analytics, Search Console, Business Profiles, Merchant Center).

Essential Duties and Responsibilities

· Conduct in-depth keyword research and competitive analysis to identify opportunities for growth.

· Optimize website structure, on-page elements (titles, meta descriptions, headings), and content to improve search engine visibility.

· Perform technical SEO audits and work with developers to implement improvements (e.g., site speed, mobile-friendliness, crawl errors).

· Monitor, analyze, and report on website performance.

· Track and analyze SEO performance metrics and KPIs and create actionable reports.

· Develop and implement link-building strategies to increase domain authority.

· Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.

· Collaborate with content and marketing teams to support broader digital strategy.

· Manage and optimize Google suite accounts

Other Duties and Responsibilities

· Comprehensive knowledge of the products Country Supplier sells.

· Other duties assigned as needed.