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SEO & Content Specialist (Full-Time, Remote)

Smart Workforce Solutions
4 days ago
Full-time
Remote
Australia

Introduction

Position:
SEO & Content Specialist

Location:
Remote (South Africa)

Work Hours:
06:00 – 14:00 SAST (Monday to Friday)

Role Type:
Full-Time | Remote

Reports To:
Director of Revenue Operations / Head of Digital

Salary:
R25,000 per month (Non-negotiable)

Position Overview:

Our client operates within the international online education industry, managing multiple digital brands across Australia, Canada, and New Zealand. They are expanding their organic growth strategy and require a driven SEO & Content Specialist to lead and scale their search visibility across a portfolio of 10+ education-focused websites.

This role sits at the intersection of SEO strategy and high-volume content production. The successful candidate will take ownership of the full organic search lifecycle—from keyword research and content planning through to publishing, optimisation, and performance tracking—while managing a blog engine that produces 50–100 high-quality articles per month.

This is a highly autonomous yet collaborative position, ideal for a data-driven SEO professional who thrives in structured, high-output environments.

Duties & Responsibilities

Duties & Responsibilities

Keyword Research & SEO Strategy

  • Conduct in-depth keyword research using SEMrush and related tools to identify high-value search opportunities
  • Develop and maintain keyword maps and content gap analyses across multiple brand websites
  • Monitor keyword rankings, organic traffic, and search visibility trends
  • Identify emerging search trends within the education sector and translate them into content briefs
  • Refine SEO strategy based on performance data, algorithm updates, and competitor activity
  • Conduct competitor analysis to uncover missed keyword and content opportunities

Blog Content Production

  • Own the end-to-end blog pipeline from brief creation to final publishing in WordPress
  • Deliver approximately 50–100 SEO-optimised blog posts per month across multiple brands
  • Operate and continuously improve an AI-accelerated content production process
  • Ensure all content follows SEO best practices (keyword placement, headings, metadata, internal links, readability)
  • Maintain each brand’s distinct voice and tone
  • Manage a structured content calendar aligned with seasonal trends and commercial priorities

Blog Estate Management & Optimisation

  • Audit and optimise existing blog content across all websites
  • Update, consolidate, or refresh underperforming or outdated content
  • Resolve keyword cannibalisation, duplicate content, and SEO hygiene issues
  • Implement structured content lifecycle management processes
  • Use performance data to prioritise refresh or retirement decisions

On-Page SEO & Site Structure

  • Optimise title tags, meta descriptions, heading structures, schema markup, and image alt text
  • Develop and manage internal linking strategies to improve topical authority
  • Advise on URL architecture and site structure decisions
  • Support technical SEO initiatives including Core Web Vitals, crawl efficiency, and indexation management

Reporting & Performance Tracking

  • Build and maintain SEO dashboards tracking performance across all brands
  • Report on rankings, traffic growth, content performance, and target progress
  • Translate SEO findings into clear insights for non-technical stakeholders
  • Connect organic performance to lead generation and conversion metrics

Desired Experience & Qualification

Qualifications & Experience:

  • 3–5 years’ hands-on SEO experience focused on content-led organic growth
  • Proven experience managing high-volume blog production (50+ posts per month preferred)
  • Strong proficiency with SEMrush (or equivalent enterprise SEO tools)
  • Demonstrated ability to produce high-quality, SEO-optimised content that ranks
  • Experience using AI tools to scale content production while maintaining quality
  • Solid understanding of on-page SEO, internal linking, and content architecture
  • Comfortable working within WordPress
  • Experience managing SEO across multiple websites or brands simultaneously

Highly Advantageous:

  • Experience within education, course sales, or lead generation industries
  • Familiarity with multi-brand content strategies
  • Working knowledge of Google Search Console, GA4, and Google Tag Manager
  • Understanding of technical SEO fundamentals
  • Exposure to CRM systems and connecting SEO performance to revenue metrics

Personal Attributes:

  • Highly autonomous yet collaborative
  • Process-driven and organised with strong attention to detail
  • Data-driven decision maker with strong analytical thinking
  • Excellent written communication skills
  • Proactive and solution-oriented
  • Adaptable to evolving search algorithms and industry trends
  • Comfortable managing high-volume workflows without compromising quality

Package & Remuneration

R25,000 per month (Non-negotiable)

Interested?