T
Full-time
On-site
Naples, Florida, United States

Moorings Park Communities is looking for a strategic, data-savvy SEO Copywriter who can turn ideas into highly targeted, conversion-driven content for our three luxury Life Plan Communities in Naples, Florida.

We are not chasing more clicks. We are focused on the right traffic: affluent, research-driven seniors and their families who are actively exploring luxury retirement communities and longevity-focused lifestyles.

If you love blending storytelling, SEO, and AI tools to reach a very specific audience, this might be your role.

Naples, FL • Hybrid / Remote options | Must live in Collier or Lee County


Your Contributions:

  • Creates and refines content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts tailored to affluent, research-driven older adults and their families, adjusting tone, structure, and messaging to suit each medium.
  • Ensures all content resonates with a discerning audience exploring luxury retirement communities and longevity-focused lifestyles.
  • Audit the existing content library to identify pieces that drive misaligned traffic and rewrite, consolidate, or retire content to improve qualified engagement.
  • Develop and deepen SEO topic clusters by creating interlinked content hubs around luxury retirement living, longevity, wellness, and financial planning for older adults.
  • Partner with AI while maintaining the human voice by using AI-powered tools for topic research, keyword discovery, competitive insights, and on-page optimization while ensuring content reflects Moorings Park Communities’ brand voice.
  • Write for qualified demand rather than vanity metrics by collaborating with Marketing and Sales to ensure content drives lower bounce rates, higher-quality leads, and stronger conversions.
  • Collaborates with Marketing, Sales, partners/employees, residents, clinicians, and internal or external subject matter experts, gathering insights and interviews to ensure all content is credible, accurate, and strategically aligned with Moorings Park Communities’ brand and positioning.
  • Works on multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.
  • Participates in brainstorms and contributes unique, research-informed ideas.
  • Writes and edits content with strong attention to detail, clarity, accuracy, and consistency.
  • Complies with all applicable laws, regulations, and organizational procedures

What Success Looks Like:

  • Content consistently ranks for high-intent keywords tied to luxury retirement communities and longevity.
  • Bounce rates decrease while qualified form fills and sales-ready leads increase.
  • Our content library becomes smaller, sharper, and more aligned with our positioning.
  • Sales teams feel that digital leads “sound like” our ideal prospect before the first call.

Your background includes:

  • 2+ years of experience in SEO copywriting, content strategy, or a similar role.
  • Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus).
  • Comfort using AI tools for keyword research, briefs, and optimization while maintaining a strong editorial point of view.
  • Excellent interviewing and storytelling skills; able to capture powerful quotes and insights from real people.
  • Excellent oral and written communication skills in the English language required.
  • Proficient with MS Office (Word, Excel, Outlook).
  • Adept at technical writing and translating brand-specific language, requirements, and clinical or operational details into clear, compelling content.
  • Ability to create precise, persuasive copy across varied formats and lengths while maintaining brand voice.
  • Skilled at finding, interpreting, and maintaining the brand’s voice across a range of tonalities and mediums.
  • Strong understanding of writing for traditional, digital, mobile, and social media platforms, including best practices for each.
  • Ability to collaborate effectively, take direction, and prioritize multiple projects simultaneously in a deadline-driven environment.
  • Ability to adapt writing style to suit diverse formats (ads, brochures, PR, SEO articles, blogs, guides, scripts) and meet the expectations of a discerning audience.
  • Ability to interpret analytics and apply insights to strengthen content strategy.
  • Conceptualize and execute integrated campaigns that will work across multiple channels, from traditional to digital.
  • Demonstrate a unique perspective in creative discussions and brainstorms.
  • Strong grasp of voice and tone appropriate for a luxury brand and affluent audience.

How to Apply:

Please include:

  • Your resume
  • 3–5 writing samples (ideally long-form SEO or thought leadership pieces)
  • A brief paragraph on how you would prune and refocus a senior-living content library that has plenty of traffic but low fit

Why Join Moorings Park Communities:

  • Help shape the voice of one of the nation’s leading luxury Life Plan Communities.
  • Work with a data-driven marketing team that treats content as a strategic asset, not filler.
  • Contribute to work that meaningfully impacts how older adults discover, evaluate, and choose where they will live the next chapter of their lives.

Simply the Best® Benefits for our partners include:

  • FREE health and dental insurance
  • FREE Telemedicine
  • Vision insurance, company paid life insurance and short term disability
  • Generous PTO program
  • HSA with employer contribution
  • Retirement plan with employer match
  • Tuition reimbursement program
  • Wellness program with free access to on-site gym
  • Corporate discounts
  • Employee assistance program
  • Caring executive leadership
APPLY NOW
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