SEO/CRO Manager (Irvine, CA Hybrid)

About the Company

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, PremierGarage, AdvantaClean, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile, Lightspeed Restoration and Concrete Craft are consistently rated at the top of their categories and supported by more than 2,500 franchise territories.

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company.

A few of the Company’s many accolades and awards include:

• Entrepreneur’s Franchise 500
• Entrepreneur’s Franchise 500 Best in Category
• Entrepreneur’s Top Low-Cost Franchise
• Entrepreneur’s Top New & Emerging Franchises
• Entrepreneur’s Top Home-based Franchises
• Entrepreneur’s Top 100 Global Franchises

About the Role:

The SEO/CRO Manager will be responsible for developing and implementing strategies to increase website visibility, rankings, user experience, and conversion rates to drive lead and revenue growth. This role requires a data-driven, analytical individual with a strong consumer centric mindset who can effectively manage day-to-day SEO/CRO operations across multiple brands, while working closely with internal teams and external agencies. This role requires a strategic thinker with exceptional organizational and communication skills, capable of managing complex, multi-faceted SEO/CRO programs while driving measurable results in a dynamic, multi-brand environment. Must also possess the ability to distill complex information into clear, actionable insights and effectively communicate.

Essential Job Functions:

SEO:

• Implement and execute SEO strategies, in partnership with SEO agencies.
• Monitor and analyze website traffic, rankings, leads and other relevant KPIs.
• Manage the day-to-day activities of national and local SEO agencies.
• Support with SEO budget management and forecasting.
• Manage SEO priorities (technical SEO audits, site maintenance, link building, etc.) and maintain brand-specific roadmaps.
• Collaborate with cross-functional teams and project manage website related initiatives as they relate to SEO (for ex: new content publishing, site redesign).
• Review and analyze SEO performance reports and insights. Support SEO agency and internal teams in analyzing results.
• Stay current with SEO trends and share knowledge internally.
• Communicate effectively with cross-functional teams and present SEO insights. Support with presentations to large audiences (convention, webinars).

CRO:

• Support CRO agency with implementing strategies and testing plans.
• Manage day-to-day activities of CRO agency.
• Manage the implementation of CRO testing and analysis. Monitor CRO initiatives and their impact.
• Support and provide input on CRO-focused website changes.
• Collaborate with cross-functional teams on CRO integration.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• 4+ years of experience in successfully implementing national and local SEO campaigns
• Knowledge of search engine algorithms, ranking factors, and SEO best practices
• Experience working with content management systems, Google Analytics, and other SEO tools
• Experience optimizing on-and-off page SEO
• Working knowledge of HTML, CSS, Schema Markup, and Metadata
• Proficiency with Google Search Console and Google Analytics
• Knowledge of keyword research and data mining tools
• Preferred: experience with holistic conversion rate metrics, including Net Promoter Score (NPS), customer satisfaction surveys, site engagement scores and other key performance indicators.

• Ability to conduct competitive analysis and develop actionable insights and recommendations

• Strong analytical mindset and critical thinking skills

• Systematic problem-solving approach and effective communication skills

• Ability to translate complex concepts into clear business outcomes

• Proactive attitude and ability to navigate ambiguity

• Excellent written and verbal communication skills

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily.  The requirements listed above are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER

Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.

DISABILITY ACCOMMODATIONS

If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at HR@gohfc.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance. 

The pay range for this position is $90,000 - 115,000. Actual pay will be determined by factors including candidate experience and qualifications, education and work location. At Home Franchise Concepts, we offer an extremely competitive benefits package tailored to your needs and those of your family. Beyond hourly pay, this position is eligible for an annual discretionary bonus as well as participation in our robust retirement plans including 401k with up to 4% match. We offer medical, dental and vision insurance, as well as flexible spending accounts. We also provide access to emergency backup care and family support services, supplemental life insurance, a lifestyle spending account, parental leave, and paid time off. During your interview process, our talent team can fill you in on the details of our benefits and career development opportunities.

 
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