SEO Director

SEO Directors are the most senior strategic members within the SEO team reporting directly to the SEO Lead, managing up to 3 SEO Managers and indirectly managing a team of up to 4 analysts. In this role, you will be responsible for creating advanced SEO strategies tailored to our biggest client needs. You’ll be highly visible with our top clients as the primary SEO strategists and responsible for the overall SEO strategy. In addition, you’ll be the main escalation point for the SEO accounts you run. You’ll develop and brief a pipeline of work for the SEO team. You’ll be responsible for mentoring, assisting, and developing your team day to day, to progress their SEO knowledge and management expertise. Finally, you’ll be assigned to a significant area of SEO and be asked to help processes, ways of working and training to develop the entire SEO department in this area. This is a full-time role and requires 2 days per week in the office (Brighton/Cardiff/London).

Strategy and Client Management

• Create comprehensive enterprise level SEO strategies for our biggest clients to align with their business goals
• Maintain a pipeline of SEO tasks to develop accounts with fresh ideas and thinking
• As the key contact for clients, you will be the SEO expert to ensure client satisfaction

Execution, Optimisation, Reporting and Analysis

• Keep up to date with search news & sharing opinions on industry developments within the team and with clients, providing your viewpoint of changes
• Oversee the execution of comprehensive SEO programs
• Providing top level insights to clients on current performance and areas to grow in the future
• Use data-driven analysis to measure the success of SEO-focused initiatives and inform future strategies.
• Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.

Leadership, Team Management & Collaboration

• Defining how iCrossing’s SEO offering evolves with search (e.g., AI search, Total Search, experience-led SEO).
• Steering innovation or developing new methodologies.
• Galvanising the SEO team with your prior knowledge, fresh thoughts and enthusiasm
• Personal development of your team of managers including 121s and the creation of Personal Development Plans
• Train and mentor your managers to ensure that they develop a wealth of experience within SEO, management and Search
• Inspire and challenge the SEO team through strong domain expertise, innovative thinking and leadership presence
• Collaborate with our Global SEO team to ensure a smooth and consistent approach for our global clients
• Balance the needs of iCrossing’s cross-functional teams, including Business Solutions and Transformation Strategy, Experience Design & Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies
• Collaborating across disciplines to deliver integrated solutions.

New Business & Marketing support

• Drive new business for iCrossing through pitch creation and attendance, to onboard new business and upsell existing clients with additional services and solutions
• Work alongside Marketing to develop the iCrossing brand by developing industry POVs and thought-leadership papers
• Support the SEO Lead in producing case studies to support marketing leads

Additional

• To be an ambassador of iCrossing UK and its values
• You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time

We want to see your drive and enthusiasm for a dynamic SEO landscape and forming SEO strategy to maximise client results. In addition to this, we’re looking for someone who has/is:

• A proven team player with the ability to mentor, assist and develop the managers within your team
• A track record of inspiring large groups of SEO experts
• The ability to create SEO strategies for large enterprise level clients
• Ideally created case studies, nominations or awards for the work that you have led
• Experience of developing the ways of working and processes within an SEO team • Extensive knowledge of technical optimisation, content optimisation, link management, data analysis and SEO tools
• An expert in advanced keyword research techniques such as question-based searches, semantic search and search beyond just conversion point queries
• Experience of delivering SEO results for clients with your SEO strategies
• Worked with PPC experts to develop overall search strategies to holistically benefit clients.
• Strong oral & written communication skills and the ability to work as part of a team • Exceptional time-management skills and planning
• The ability to receive constructive feedback but also can give constructive feedback out other team members
• A strong public speaker with the ability to present both internally and to clients
• An industry leader having previously published thought pieces and white papers online
• A track record of winning pitches and new business opportunities
• A strong grasp of many different third-party SEO tools and analytics packages