SEO Director

As the Director of SEO, you will own and oversee all in-house SEO performance for our growing portfolio of consumer websites including MedicareAdvantage.com and other properties. This role is responsible for the planning, optimization, and reporting across multiple on-site and off-site SEO initiatives to accelerate our monthly run-rate traffic and lead growth goals. If you have a strong track record of results and are excited by innovating in one of the most competitive U.S. search markets, this role is for you.  

What You Will Do

• Plan and prioritize SEO campaigns across multiple domains with content marketing, development, and PR teams to execute results
• Test and optimize processes and conduct SEO experiments to deliver breakthrough traffic and lead growth at both site-level and keyword-level 
• Oversee and manage all link development processes and campaigns; manage external agency partners to improve CPL
• Scope and write development requirements for new website features; attend sprint planning meetings
• Research and monitor competitor activity and search market industry trends to gain competitive advantage and innovate new strategies 
• Collaborate with business teams and paid media departments to identify growth areas in branded and non-brand search 
• Report and analyze results on key C-level KPIs including share of search, aggregate lead growth; plan and project monthly/quarterly targets
• Audits and monitor website performance 

About TRANZACT

TRANZACT, a Willis Towers Watson company, is a leading direct-to-consumer marketing, sales and technology company capturing millions of searches for Medicare and life insurance products each year. We achieve competitive advantage through data analytics and end-to-end management of the entire customer journey. While we have the tools and resources enabling enterprise level SEO, we believe people are our most valuable asset. 

We want people who fit our BE REAL culture: Be Authentic, Be Passionate, Be Direct, Be Responsible, Be Trustworthy, Be Unstoppable, Be Fun. We’re a diverse team of programmers and writers and designers and data scientists and strategists and more. We’re made up of introverts and extroverts, corporate types and anti-corporate types. We’re an environment where every person feels their full potential is only limited by their ability to conceive of it and make it happen.